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VP Brand + Creative

Creative & Design

Hired to develop and lead the creative vision for the brand.

HIRED TO LEAD BRAND ART DIRECTION AND MENTOR IN-HOUSE CREATIVE STAFF

• Art Direction / Design : global brand standards + guideline

• Art Direction / Design : packaging and product marketing

• Art Direction / Design : global photography and video standards

• Concept / Art Direction / Design : social media strategy 

• Print Production / Management : offset, digital, large format


Sr. Global Art Director

HIRED TO STRENGTHEN THE IN-HOUSE ART DEPARTMENT AND DIRECT / OVERSEE LARGE SCALE PHOTO SHOOTS
• Art Direction / Design : retail windows
• Art Direction / Design : disruptor + specialty campaigns
• Art Direction / Design : wholesale catalogs + sales tools
• Art Direction / Management : photo shoots (7-15 day shoots, international locations)
• Concepting / Design : 2013 brand campaign (brand campaign pitch)
• Print Production / Management : offset, digital, large format
• Casting : model casting for photo shoots

Art Director

HIRED AS THE BRAND CREATIVE LEADER, OVERSEEING DESIGN FOR PRODUCT AND MARKETING
• Art Direction / Design : 2010 campaign
• Art Direction / Design : wholesale catalogs + sales tools
• Art Direction / Management : photo shoots (location, studio, product)
• Direction / Production : video, video shoots
• Creative Direction : 2011 product offering for Spy Optics
• Personnel Management : 7 direct reports

Creative Director

HIRED TO OVERSEE ALL COMMUNICATIONS FOR SWELL, SWELL.COM, AND PRIVATE LABEL BRANDS
• Art Direction / Design : direct mail catalog (Swell)
• Art Direction / Design : t-shirts graphics + label packages
• Art Direction / Management : photo shoots
• Print Production / Management : offset, digital, large format
• Personnel Management : 6 direct reports

Creative Director / Brand Manager

HIRED TO ART DIRECT + DESIGN ALL MARKETING CREATIVE FOR SKATEBOARD AND SNOWBOARD SEGMENTS
• Art Direction / Design : 2009 skate campaign (ROAM)
• Art Direction / Design : 2009 / 2010 snow campaign (TodCast)
• Art Direction / Design : wholesale catalogs
• Art Direction / Design : interactive skate ‘zine (ROAM)
• Art Direction / Management : photo shoots for snow and skate
• Copywriting : headlines and marketing copy for skate + snow campaigns
• Direction / Writing / Production : monthly web show: TodCast with Todd Richards

HIRED TO CONCEPT / DESIGN / MANAGE CREATIVE FOR ALL GLOBAL MARKETING COMMUNICATIONS.
• Art Direction / Design : global campaign creative
• Art Direction / Design : wholesale catalogs + sales tools
• Art Direction / Design : trade show booth, fixtures, custom displays
• Art Direction / Design : p.o.p. materials (fixtures, window displays, in-store marketing)
• Art Direction / Management : photo shoots
• Print Production / Management : offset, digital, large format
• Personnel Management : 5 direct reports

HIRED TO LEAD THE BRANDS CREATIVE VISION AND MANAGE ALL CREATIVE COMMUNICATIONS
• Art Direction / Design : campaign creative
• Art Direction / Design : trade show booth, fixtures, custom displays
• Art Direction / Design : p.o.p. materials (fixtures, window displays, in-store marketing)
• Art Direction / Design : t-shirts graphics + label packages
• Traffic management : creative projects from concept to completion
• Print Production / Management : offset, digital, large format

Art Director / Marketing Manager

• Art Direction / Design : campaign creative
• Art Direction / Design : wholesale catalogs + sales tools
• Art Direction / Design : website
• Copywriting : marketing copy (headlines, marketing copy, online editorial content)
• Traffic management : creative projects from concept to completion
• Print Production / Management : offset, digital, large format
• Freelance / Consultant Management : worked closely with David Carson + Natas Kaupas
• Personnel Management : 4 direct reports

Sr. Graphic Designer

Casey Bevington is a VP Brand + Creative at Urban Armor Gear in Huntington Beach, CA.

Casey Bevington — VP Brand + Creative at Urban Armor Gear

Casey Bevington

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