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Digital Production Coordinator

Administration & Clerical

- Assist the Digital Production team with projects from concept phase, through execution
- Responsibilities include banner updates, campaign oversight, routing of decks and creative, data entry for live-feed 
- Work closely with Account, UX, Creative, Strategy, Data Sciences and Tech team(s) to ensure the project is on schedule, within scope and produced to the highest quality

- Managed all company website content via Shopify
- Created drop down menus, added social sharing buttons and the ability for customers to leave product reviews which led to a 50% increase in web sales
- Designed and executed all email marketing strategies to increase overall sales
- Managed social media content including blogger reach out, collaborations and giveaways
- Wrote contracts for third party vendors and assist in inventory control to help with product sell through
- Assisted in photo shoots and made final edits to photographs for web

Marketing/Administrative Assistant

- Coordinated blogger calendar including events, travel, appointments, and campaigns
- Assisted in creative pitches for social posts and written content for the blog
- Managed all email correspondence

Fashion Assistant

- Responsible for building, training and developing a team of ten associates to continuously perform in the top 10% of the company
- Coordinated the ordering, receiving and merchandising of all products brought into the showroom
- Strategically planned merchandising strategies for all in store promotions (including exit strategies of dropped merchandise)
- Oversaw customer pick up, visual, labeling, product placement and janitorial duties

Branding/Merchandising/Logistics Manager

- Participated in monthly sales meetings/ store visits with Corporate Management Team
- Trained sales associates on corporate visual standards and merchandising techniques
- Merchandised entire sales floor to create universal theme
- Placed new signage on the sales floor and organize the sign room to boost efficiency
- Organized Fall 2011 Fashion Show (Cast and Styled models, Built runway)

Visual Merchandise Specialist

- Helped clients create their dream events utilizing our 35,000 square foot warehouse
fully equipped with props, tables, chairs, linens, ect.
- Arranged showroom meetings and site visits with clients to ensure excellent communication 
- Built event quotes and checked inventory levels to assist in developing seamless events
- Researched various outside vendors and placed purchase orders

Intern

- Analyzed graphic design trends for S/S 2014 t-shirt line
- Created sales spreadsheets to ensure organization and professionalism

- Created table top, vignette and window displays within corporate standards 
- Provided excellent customer service in order to build brand loyalty and increase store profit

Visual Assistant

Casey Barnes is a Digital Production Coordinator at Innocean Worldwide in Newport Beach, CA.

Casey Barnes

Casey Barnes

Skills

Interests

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Education history

The Fashion Institute of Design and Merchandising