Sales & Marketing Coordinator

Administration & Clerical

- Creating dynamic marketing campaigns for end users as well as wholesale buyers
- Overseeing both inbound & outbound marketing campaigns to generate new business and support partners and sales teams
- Creating marketing collateral for sales, trade shows, and conferences
- Building and upkeeping websites: HTML5, JavaScript, PHP, CSS
- Publishing write-ups on social media avenues and blogs 
- Management of pro-team & brand ambassadors

DecisionLogic is an advanced bank verification system enabling lenders to instantly verify a potential borrower’s banking information online and in real-time. Previous methods for performing this process created many problems for both the lender and borrower, including inconvenience, delay, inaccuracy and fraud. DecisionLogic is the originator of this technology. It is the mission of the company to improve asset verification for both the borrower and lender, improving the industry and creating opportunities for a large portion of the population to access financial assets which can be so critically important to their well-being.

Account Executive

- Launched Urology and Dermatology; two of three new verticals for iMatrix
-Conducted in-depth online needs-assessments of potential clients to uncover their long and short term goals, current strengths, and areas for improvement in their online marketing presence.
-Qualified new business leads by evaluating all aspects of their online presence including geographic location, effectiveness of current strategies, and local competitors.
-Presented custom solutions and presentations of the product and service line to potential clients to help gain greater visibility online, which will result in growth and profitability for their business.
-Responsible for prospecting, closing, and launching new business opportunities, as well as up-selling existing business clients.
-Product knowledge of internet marketing, SEO, social media management, PPC, and video marketing.
-Represented company at industry-specific trade shows; exhibited success with face-to-face sales presentations.
- Further develop

Web Development Strategist

Caroline Mayou is a Sales & Marketing Coordinator at Heat Factory USA (DBA Comforttec International).

Caroline Mayou

Caroline Mayou

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