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Marketing and Communications Coordinator

Digital & Media

I pride myself on being a motivated, ambitious, goal-oriented leader. Through strategic planning , I have successfully created and executed social media, marketing and public relations strategies for non-profit cultural arts organizations. I use various marketing initiatives and strategies to favorably position and brand the museum and its programs, and to facilitate audience and visitor growth in support of the museum’s mission and goals. I have secured media coverage of the museum's exhibitions, public programs, fundraising activities, and other important events. I have a strong background in management and am continuing my development of public relations strategies and brand identity. My goal is to provide a platform for artists as a means of of civic empowerment, community organization and development, activism, and education. I have a passion for community arts and it shows in my work ethic.

• Manage production on all print, online, digital, and out-of-home collateral materials including exhibition announcements, brochures, print ads, eblasts, signage and promotional postcards. 
•Act as primary brand steward to maintain integrity and strength of museum's brand. Maintain updated style guide for the organization.
•Manage and develop content for museum’s social media sites: Facebook, Twitter and Flickr. 
•Draft and edit all press releases, pitch letters and fact sheets. Liaise with various media outlets to pitch and develop stories to successfully garner local, national and international media endorsements for exhibitions and programs in multiple media platforms including newspaper, magazine, TV, radio and online coverage.
•Plan and administer all public relations and marketing/advertising campaigns for the museum and its programming.


-Establishes a strong client base through facilitating, promoting, and supervising all aspects of customer excellence 
-Executes and maintains store visuals with merchandise presentations, visual displays, and apparel processing through strategic planning and product analysis
-Motivates team to strive to attain daily, weekly, and monthly sales and operational goals


Key Holder

-Oversees operational duties including scheduling, labor and payroll supervision, and inventory
-Drives development of talent through internal training and industry networking
-Executes short and long-term store goals in partnership with store manager in a high-volume setting (Vans #219 ranked #2 volume in San Diego)
-Actively pursues opportunities to promote self-development
-Responsible for team training and execution of corporate visual merchandising standards

Assistant Store Manager

Assists in the grand opening of new Vans store locations and markets. Specializing in stock efficiency and strategy, apparel merchandising adaptations, and coaching and development of new staff. Participated in the openings of stores #437 (Pembroke Pines, FL), #468 (Chattanooga, TN) and #487 (Fresno, CA)

Grand Opening Team Member

-Established strong client base to meet and exceed daily/monthly/yearly sales goals
-Executed and maintained store visuals with merchandise presentations, visual displays, and apparel processing


Floor Supervisor

Carmela Prudencio is a Marketing and Communications Coordinator at Museum of Photographic Arts in San Diego, CA.

Carmela Prudencio

Carmela Prudencio

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Summary