Concentration in Creative Industry Marketing and Management
Specialization in Media Law and Policy
Certificate in Journalism

Music

Lifestyle

Skate

Snow

Streetwear

Creative Agencies

Surf

Yoga

Outdoor

Fashion

Swim

Tech

Health & Fitness

Apparel

Merchandising

Brand Engagement

Marketing

Action Sports

Digital Marketing

Ecommerce

Marketing & Communications Specialist

Digital & Media

XXPRSSNS REBRAND

Click link to read my 2024 Rebrand Goals for my clothing line.

Self-made, creative and highly driven businesswoman with 3+ years of experience in marketing, media relations, eCommerce, and fashion and apparel. Passionate about action sports and lifestyle apparel industries, and confident in my ability to build strong relationships and connect with the people around me.Graduate from Indiana University, B.A. in Media Management with focuses in Marketing and Journalism.Currently a Professional Recruiter with Insight Global in the Salt Lake City office. Relocating to Southern California in 2024.

*Successfully placed 25 consultants across 12 federal and IT clients for $470,000 in company revenue.
*Maintain a network of technical candidate prospects via LinkedIn communication, resume sourcing, candidate referrals and internal ATLIS database.
*Mentor candidates through entire recruitment process, including interviews, offers, rate negotiation, relocation, contract signing and onboarding paperwork.
*Participate in weekly client meetings to understand hiring needs and present market analysis; collaborate with account managers to implement effective sourcing strategies.

TECHNICAL RECRUITER

*Carefully collect, screen print and style a wide range of custom vintage apparel to evoke themes of individuality and self-expression.
*Continually research products and vendors/suppliers to improve margins, while staying current on market analytics and emerging trends to match customer buying habits.
*Leverage social media, lead marketing efforts, and manage business finances (taxes, cost of goods sold, net and gross profit).

BUSINESS OWNER/DESIGNER

*Worked directly with account leads to manage communications and execute marketing campaigns for category-leading technology, finance, and venture capital brands.
*Actively developed communications strategies, including media relations (pitch development and target identification) and conference/speaking opportunity outreach.
*Contributed in media strategy brainstorms for new campaign ideas and initiatives, and developed written materials for clients, including press releases and award submissions.

MARKETING & PUBLIC RELATIONS INTERN

*Trained with account executives on numerous PR tools and tactics to support client and agency communication, media relations and content development.
*Built press lists for specific pitching initiatives, drafted media briefs to support clients during interviews, and developed written materials, including blogs and press releases.
*Collaborated on social media projects and drafted content for Twitter and LinkedIn.

PUBLIC RELATIONS INTERN

*Led a team of six reporters to conduct nationwide research regarding the finances of NCAA sports.
*Compiled financial data from public records (NCAA Membership Financial Reports, coaches' contracts).
*Published findings in student-led newspaper to shed light on discrepancies between male and female athletic programs.

REPORTING INTERN

*Collaborated with Lead Strategist and Marketing Director for special marketing and social media engagement projects by writing short articles on relevant industry topics (i.e. partnerships, acquisitions, seed funding and growth equity investments). 
*Supported in-house marketing efforts by posting weekly to agency's community app.

MARKETING STRATEGIST

*Assisted Sr. Publicist by researching ongoing trends in the music tech industry. *Posted client placements on social media (Instagram, Twitter, and LinkedIn). *Built press lists and drafted pitches and press releases.

PUBLICITY INTERN

Carly Demas is a Marketing & Communications Specialist at INSIGHT GLOBAL in San Clemente, California.

Carly Demas

Carly Demas

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