Carl Thompson

Senior Creative Lead

2021 – Present

Leadership & Project Management: Successfully led cross-functional projects for various company divisions, ensuring on-time and within-budget delivery. Executed creative production for a National Event for customer appreciation, working under the direction of the Director of Marketing and the CEO to select the event theme and design all supporting digital and print materials. Creative Direction: Conceptualized and designed high-impact collateral for pitch decks, social media, websites, and company projects, significantly improving brand visibility and engagement. Team Management: Directed a team of photographers, social media managers, and video editors, achieving a 30% increase in project efficiency and quality. Brand Architecture: Developed cohesive brand architecture by standardizing color schemes, fonts, and styles across the company and its sub-companies, eliminating confusion and enhancing brand consistency New Media Expertise: Developed innovative content for YouTube, Facebook, Instagram, TikTok, and LinkedIn, driving a 25% growth in social media followership and engagement. Multimedia Production: Produced compelling motion graphics, illustrations, videos, logos, typography, and branding materials that enhanced the company’s visual storytelling. Email and CMS Marketing Expertise: Managed CMS system and Constant Contact campaigns, overseeing the design, scheduling, and retargeting of email communications, including maintaining a detailed email calendar for consistent outreach.

Founder, Creative Director

2017 – Present

Create Graphic, Print, Web, Video design for companies based on their needs.

Big Mountain and Racing Ski Coach

2007 – Present

Help to coach and educate student athletes. Implemented proper guidance when traveling and performing on the race course or free skiing competition. Helping the athletes have success in education and keeping up with academics.

Digital Designer

2006 – 2021

Created many different project based branding and marketing materials for clients needs.

Design Coordinator

2021 – 2021

Coordinate and execute design projects with color theory and graphic design in handmade Batik fabrics. Set up, produce and shoot photography and video for clients, sales staff, factories, etc. Design and create collateral for print, web, and factories. Work in high detail and capacity with Adobe illustrator, photoshop, premier pro, after effects, Microsoft powerpoint, and spreadsheets.

Digital Designer, Marketing coordinator, Sales

2018 – 2020

Create Graphic, Print, Web, Video design for companies based on their needs.

Bachelor of Fine Arts - BFA

1999 – 2003