Cara Williamson

Global Brand Manager · BURTON Snowboards

Encinitas, CA

In My Own Words

Impactful Marketing Activator with close to a decade of experience establishing and promoting consumer facing global brands. Right and left brain ambidextrous with an ability to create and execute visionary brand direction, voice and strategy while managing the day-to-day operations and activation of complex projects. Gatekeeper of creative assets within fast paced environments that have included international action sports and fashion brands and within the Australian Media. Self-starter able to juggle tasks, deadlines, personalities and chaotic requests with a level head. Extensive business experience navigating diverse cultures, regional business practices and diverse retail platforms.

Work Experience

Global Brand Manager

BURTON Snowboards

2013 – 2016

An innovative member of the Marketing Team within an industry pioneer responsible for the visual creative development process, executional planning, and organization of all content production and distribution focusing on the women’s and youth marketplace. Tasked additionally with the overall brand direction and execution as the Lifestyle Brand Manager in 2015, contributing to the broader brand workings. Worked cross functionally within a diverse organization, flawlessly managing expectations, priorities and deadlines on multiple overlapping projects.

Marketing Manager

Cue Clothing Co.

2011 – 2013

Marketing Activator tasked with supporting a 200+ store brick and mortar retailer with an online and global mail order presence; focused on fusing functionality and design with their locally and ethically produced efforts. Assisted the Head of Communications with the planning of Marketing and Public Relations initiatives for both Cue and Veronika Maine - responsible and accountable for the management, coordination and implementation of such initiatives.

Marketing Coordinator

Cue Clothing Co.

2010 – 2011

Evolving from a brief stint as the Marketing Assistant, became the direct contact for all advertising/marketing responsibilities at the store level.

Media Sales Coordinator

EYE Outdoor Media

2007 – 2009

This experience provided an introduction to methodology used in business planning, collaboration, and client relationship management. Coordinated the sales process for two Account Managers, a Group Sales Manager and a National Sales Manager.