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Sales Enablement Project Manager for AMD

Project Management

Young professional looking to further a career in B2B and B2C marketing by effectively analyzing consumer trends and market direction through proper analysis, alignment and execution.  

My professional experience is in product manufacturing, brand management and consumer relations. With fast-paced, reinventing industries and technologies, I understand the importance of compelling marketing strategies, customer service and effective brand positioning. 

I am efficient, goal oriented and results driven. 

Specialties and Strengths: Marketing Communications, Budget Allocation, Project Management, Event Coordinating, Social Media Management, E-Commerce, Campaign Management, Merchandising, Product Development

Sales Enablement Project Manager for one of Liaison Creative + Marketing’s top clients, Advanced Micro Devices (AMD).

•	Develop a variety of Sales Tools to support the AMD global Business Development team effectively sell new products at launch and better understand generational and competitor comparisons
•	Host global external facing webinars for Partners and Consumers about new AMD and Radeon product launches as well as trending topics
•	Host monthly internal Marketing sync meetings to align the global Sales team with Marketing priorities and partner needs

Product Marketing Manager for 360training's top product lines- Real Estate and Food and Beverage

REAL ESTATE – Responsible for pre-license and continuing education courses 				
•	Exceeded Q4 revenue goal by 21% by launching 12 new products with strategic ecommerce marketing
•	Contributed to 60% YOY revenue growth 
•	Develop and manage content (blogs, infographics, slideshows, videos) relevant to industry trends and professional development needs, driving consideration and awareness 

FOOD & BEVERAGE – Responsible for alcohol seller/server and food safety compliance training products
•	Achieved 7% YOY revenue growth with B2B partnerships, email promotions, and paid social media
•	Develop and maintain quarterly go-to-market product strategies, campaigns, and promotions 
•	Contribute to email marketing efforts that produced 97% delivery rates, 12% open rates, and 110% to goal ROI


Product Marketing Manager

HARBINGER FITNESS           	     		            	
•	Reintroduce 27-year old fitness brand and increase brand awareness to drive consumer engagement and website traffic (Resulted in 60% ROI / $273k incremental revenue)
•	Drove ecommerce performance on .com and Amazon.com platforms with digital promotions, content and assets; brand up +28.4% on Amazon
•	Executed brand’s first content and media partnership with FloSports, driving +49% increase in direct sales; established and maintained social media influencer network of 7 fitness professionals
•	Delivered new brand ecommerce website, led packaging refresh and relaunch digital campaign resulting in +93% .com sales and +5%-38% acceleration for SKUs featured in creative
•	Managed cross-functional teams with product development, sales, supply chain and agency partners
•	Executed brand presence at large tradeshows with +20k attendees like IHRSA and IDEA World  


Brand Manager

Product Line Manager, April 2015- July 2015
Assistant Merchandiser, July 2014- March 2015
Product Developer, June 2012- June 2014

•	Utilize market and retail insights as well as consumer trends to merchandise Fox MTB product lines while achieving the greatest IMUs and targeted MSRPs ($30mil business)
•	Contributed to 25.5% YOY revenue growth in 2014
•	Manage product collaborations with strategic partners, like CrankWorx MTB event and Monster Energy Drinks, that compliment the main product line
•	Ensure 3-5 year product line plans and budgets are maintained with innovation and positive growth in each key category- jerseys, bottoms, outerwear, accessories and helmets 
•	Collaborate with cross-functional teams (Design, Product Development, Sales, and Marketing) to assure the overall vision and brand strategy is achieved every season (2 seasons per year)
•	Present compelling product lines at Domestic and International Sales Meetings and ensure proper samples and selling tools are distribu

Product Line Manager

•	Assist Client Manager with the implementation of promotional events and provide feedback on consumer likes, dislikes and brand opportunities in the marketplace
•	Engage and educate consumers at on premise accounts to educate them on the key features of our client’s products, which include brands in the MillerCoors portfolio like Blue Moon, Coors Light, Red’s Apple Ale and Leinenkugel’s Sunset Wheat
•	Submit post event recaps and sales reports with in depth consumer feedback and event photos for each account visited


Lead Promotions Specialist

•	Lead the process to generate and ensure purchase orders for Ecommerce and Outlet buying teams
•	Identify emerging and declining trends, track receipts, and attribute all styles for markdowns in Island Pacific
•	Coordinate and leverage orders with third-party vendors and ensure clean logistics
•	Research online consumer buying behavior using tests created in ‘yousendit’ to better drive merchandise


Buyer's Assistant- temp

•	Updated visual line plans and tech packs to reflect most current product
•	Assisted SMU Merchandiser with product line management to create product specific to their largest accounts
•	Worked closely with designers and developers throughout the product creation process
•	Assisted merchandisers in developing and launching the “Create” customizable board short marketing launch
•	Participated in the Nike 6.0 U.S. Open of Surfing 2011, Huntington Beach, CA.  Responsibilities included: analyze target market buying behavior, current trends, and sold merchandise

Merchandising Intern

Cara Pahoyo is a Sales Enablement Project Manager for AMD at Liaison Creative and Marketing in Austin, TX.

Cara Pahoyo

Cara Pahoyo

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