Candice de la Cruz

Responsible for $1.5m+ a month in sales revenue from 80+ suppliers across the US and Canada. Contributing over $19m (30%) annually to the total company revenue. - Consistently delivers an increase in annual sales: 2020: +125%; 2018: +10%; 2017: +12%; 2016: +19%; 2015: +22%; currently on track to deliver a 100% increase in sales in 2021 - Managed inventory levels; $600k annual spend with a 90% sell through on first-run product (2015-2018) - Sources new suppliers & products for future sales; converts $600k-$1m of new business annually - Sources new product from national trade shows: Magic Las Vegas, Platform, ASD, NY Now, Outdoor Retailer, Agenda, Atlanta Shoe Show, FFANY, and more; travels often for supplier appointments -Maintains relationships and manages all aspects of accounts: sales, planning, pricing, marketing, product merchandising, purchase orders & deliveries, returns, and payments to maximize overall account performance - Negotiates prices and buying terms - Strong analytical skills; writes reports, forecasts sales, and keeps up-to-date with trends - Presents category recommendations monthly, quarterly and yearly, including: financials, trends and future plans. Regularly reviews performance indicators.