Camila Bernal-Sierra

• Developed, monitored and optimized search marketing campaigns (PPC) for 300 clients in the real estate industry. • Utilized various online platforms through deciding budget allocation to improve KPIs. • Defined, delegated and implemented strategies and optimizations based on analyzing large historical data, current performance, and client expectations. • Followed processes to measure results, report findings, implement goals while also providing feedback to the processes improving overall team performance and productivity. • Experienced with Google Docs, Google Adwords, Bing AdCenter, Facebook Ads, Reply advertising platforms.

• Helped the agency identifying client’s non-paid (SEO) and paid marketing campaign’s results, key conclusion and guiding actionable recommendations by developing monthly reports using Google Analytics and moz.com tools. • Assisted 9 agency’s clients to increase their organic Google rank, desirable traffic and sales by supporting the design and execution of digital marketing campaigns focused on SEO principles including web-copy-content keyword optimized.

• Developed social media marketing strategies following previous competitors’ analysis and research’s findings for a successful social media presence on Facebook, Twitter, LinkedIn, Google + and Yelp. • Developing a comprehensive keyword research and map to recommend website improvements based on digital marketing and SEO principles. • Identified Capital Bank’s online opportunities and weaknesses by understanding 14 main competitors’ (Orange County 7 and San Diego County 7) online presence through a competitive analysis.

• Updated social media portals daily, increasing the traffic, engagement and total people reached by over 280%. • Planned, executed and manage social media campaigns increasing likes, members and event attendees. • Generated engagement and interesting content by communicating with internal teams, researching news, media, competitors and analyzing previous content results. • Interacted friendly with fans to increases engagement and generate more both-way communication with fans and prospective fans. • Stayed updated with trends on related topics and social media channels using Google Alerts, news research, blogs and social networks.