Cameron Cline
Freelance · Gear Patrol
Irvine, CA
In My Own Words
A highly driven marketing expert with over eight years of experience in the field. Skilled in project management, GTM strategy, concept execution, digital ad strategy, influencer relations, content production, event management, and team leadership. Proven success in driving growth through team building, brand vision execution, and innovative digital strategy. Leader in uniting all departments to work efficiently to achieve goals. Expert in flexibility able to adjust and reorient successfully with an evergreen positive attitude. Passionate about Muay Thai, music, animal welfare, surfing, and Jiu Jitsu.
Work Experience
Marketing Manager
melin2018 – 2021
Head of marketing Create GTM strategy and oversee successful execution Manage digital presence and campaigns on web, social, email, SMS and advertisements Drive growth through innovative digital, influencer, event, PR and retail strategy Oversee influencer and celebrity relations, contract negotiation, and deliverables Work with product, and sales teams to develop and execute all campaigns from concept to consumer Work with international teams to manage global presence Led demand generation for a 1033% growth in online revenue 2018 - 2020
Manager, Marketing and Programs
OCTANe2016 – 2018
Led development of marketing strategy to support goals Managed digital presence including social, web, email and ads Wrote all copy for web, email, conference websites and social Created and managed over 40 business programs annually Managed the Ophthalmology Technology Summit, a large medical technology conference in Southern California. Increased revenue by 1,714% 2016 - 2018
Brand Manager
SALT Surf2015 – 2016
Oversaw GTM calendar for brand Managed digital presence including web, email, and social Wrote copy for web, blog and social Oversaw campaigns from concept to consumer Worked with international distributors to manage global brand presence
Social Media/Team Athlete Manager
Hotline Wetsuits2013 – 2015
Managed 22 athletes contracts and deliverables annually Built and managed company’s social media presence Created and executed seasonal campaigns Implemented youth program that created brand loyalty with locals Conceptualized and executed annual events Worked with local PR outlets to amplify the brand
Brand Promoter
Verizon Wireless2010 – 2010
-Brand promotion at the U.S. Open of Surfing - On camera interviews with media about the product -Assist Verizon team athletes with promotional signings
Surf Instructor
Quiksilver2004 – 2010
- Instruct both boys and girls ages 5 to 16 in surfing - Lead clean beach awareness talks - Ensure all students learn proper surf etiquette -Brand promotion
Education
Interests
Industries
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