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Graphic & Web Designer/ Contributor

IT & Technology

After graduating in 2016 with a BA in Graphic Design from California State University San Bernardino, I pursued several small projects for local clients before getting hired on at Mad Media in December of 2017. Beginning in 2019 I served as the lead graphic designer for Mad Media and its other properties under the Terranaut Media Group: The Mint 400, UTV World Championship, UTV Underground, The Legends Rally, and Dirt Co. Under these entities I was responsible for digital and print media including small and large format graphics, branding materials, event campaign management, web development and maintenance, apparel and accessory design, and much more.

In 2020 I served as the Branding Director for the 2020 BFGoodrich Mint 400 leading to a successful first year of an independent Mint 400. This led to me maintaining the position for the subsequent Mad Media produced event: The UTV World Championship. 2020 saw The UTV World Championship (UTVWC) move to Lake Havasu, Arizona putting on the largest UTV race the state has ever seen.

In December of 2020, I transitioned to Lasso Gear, an athletic apparel company with roots in style and medically-backed science for performance wear. Specializing in performance compression socks, the company expanded into high profile collaborations with celebrities, gyms, and other sporting organizations. My position as graphic designer constituted with working closely with the Marketing team to successfully launch new SKUs, collaborations, and events. In addition I oversaw the development and continued iteration of their website and all print and digital graphics.

Since May of 2019 I have served as the head of Graphic Design and Marketing for the SoCal Sand Drag Association seeing steady growth of their social media channels and local knowledge of events. The organization jsut moved its home facility to Lake Elsinore, California and we are building a strong relationship with the area, it's racers, and supporting businesses.

Beginning August of 2018, I have been a large contributor to WSDN World Sand Drag News serving as their West Coast Representative and heading their design, marketing, and social media. Officially launched at the start of 2020, I oversaw the complete rebranding of WSDN including the launch of their new website.

Graphic & Web Designer/ Contributor
Create graphics for social media and web use. WSDN brand management. Contribute to and update the worldsanddragnews.com website.

Manage all social media for WSDN.
Live stream race events.
Author articles and post race highlights.
Oversaw the WSDN rebranding initiative including name change, new logo, and new website launched in January of 2020.

Graphic Design & Marketing Manager
Develop digital assets and campaigns for all  So Cal Sand Drag Association races. Manage all social media accounts and sponsor deliverables.

Deliver print ready files for race flyers and trophy art.
Manage social media interaction and growth on Facebook and Instagram.

Graphic Design & Marketing

Graphic & Web Designer (Marketing & Special Operations)
Develop targeted materials for use in digital and print mediums for the Lasso brand. Worked with the interior Marketing team of Lasso as well as strategic partners outside the organization. Troubleshoot and diagnose web related issues in an ecommerce setting, communicating needs back to the department for improvements on conversion methods, branding, etc. Oversee all operations within the lassogear.com website making important judgment calls to increase the site’s effectiveness and document and report changes and operational data back to the marketing team. Work with international partners in setting up regional sites and marketing materials. Assist in creative materials including photo and video shoots, event management and sales, and cross department systems. Work with the CEO to create materials and systems to benefit other departments and increase efficiency.

Targeted Markets: Athletic Apparel, Health & Wellness, Professional and Amateur Sports Markets, Outdoor/ Adventure

Design, create, and execute print collateral for use domestically and internationally in a variety of discipline verticals
Manage all ecommerce activities within lassogear.com including site branding, systems, technical integrations, data analysis, and more
Under Special Operations, help facilitate new systems and operations to benefit multiple sectors and departments of the company
Assist in social media, email, and web campaign strategy and materials
Communicate with international teams to implement multi-national campaigns and systems 


Graphic Designer

Lead Graphic Designer and Event Brand Manager
Provide print and digital marketing materials for multiple brands and agency owned events. Led conceptual design, art direction, and delivery of culturally engaging content across physical and web platforms. Production of t-shirt graphics, print collateral, social media campaigns, websites, and event branding.

Targeted Markets: Off Road Racing, Outdoor Apparel and Accessories, Event and Promotions

Mint 400 Off-Road Race Event campaign creative coordinator, assist in apparel and accessory merchandising design and development. Web designer and site manager, 2020 Mint 400 Branding Director. Live stream graphics and information manager. Event branding including design, production, assembly, and installation of branding materials.
UTV World Championship Off-Road Race campaign creative coordinator, assist in apparel and accessory merchandising design and development. Web designer and site manager, onsite event brand manager. Live stream graphics and information manager. Onsite sales coordinator. 2020 UTV World Championship Branding Director including design, production, assembly, and installation of branding materials.
Dirt Co. Off Road Apparel and Accessories artist, creative coordinator, apparel and accessory merchandising and design. Web designer and site manager. Social media graphics designer and assistant manager. On site sales coordinator. 
UTV Underground web designer and site manager. Campaign and news contributor.
Legends Rally web, social, and print graphic designer. 
Client campaign creative coordinator and manager, apparel and accessory merchandising, design, development and production of end product delivery to client.


Lead Graphic Designer

Caleb Mings is a Graphic & Web Designer/ Contributor at World Sand Drag News WSDN in Hesperia, CA.

Caleb Mings

Caleb Mings

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California State University San Bernardino