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Catch Surf

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I am a dynamic and resourceful marketing and brand management professional with a Bachelor’s degree in Business Management and extensive experience in retail management, brand representation, and strategic marketing. With a passion for building strong brand identities and fostering customer engagement, I thrive in fast-paced, competitive industries, driving sales and maximizing market presence. My expertise lies in talent development, strategic planning, and team leadership, ensuring that every initiative I execute delivers measurable growth and long-term success. Whether it’s crafting innovative marketing campaigns, enhancing brand loyalty, or implementing customer-focused sales strategies, I take a hands-on approach to elevate brands and create meaningful connections with consumers. Beyond my professional experience, I have a deep personal connection to the surf and golf industries. With firsthand knowledge of the lifestyle, culture, and consumer mindset in these markets, I understand what resonates with audiences and how to position brands authentically within these spaces. From brand partnerships and experiential activations to product positioning and sponsorship alignment, I bring an insider’s perspective that translates into compelling, results-driven marketing strategies. I’m always eager to collaborate with like-minded professionals and brands looking to expand their presence and make a lasting impact.

Drive store operations, financial performance, and team leadership to ensure a high-functioning retail environment that aligns with the brand’s vision and growth objectives. Key Responsibilities: P&L Management – Oversee profit & loss analysis, budgeting, and cost control to maximize profitability. Sales & Inventory Management – Track weekly and monthly sales performance, manage inventory levels, and optimize purchasing strategies. Operations & Team Leadership – Supervise scheduling, payroll, and day-to-day operations to enhance efficiency and productivity. Customer Experience – Ensure exceptional service standards, resolve escalated issues, and enhance overall client satisfaction. Loss Prevention & Compliance – Implement strategies to reduce shrinkage and maintain compliance with company policies. E-Commerce & Marketing – Support DTC sales, e-commerce fulfillment, and assist with social media initiatives to drive brand engagement. Hiring & Training – Recruit, onboard, and develop a high-performing team to create a strong, collaborative work culture. Committed to optimizing financial performance, streamlining operations, and fostering a results-driven team to drive sustained growth and brand success.

Retail Store Manager

Drive store operations, financial performance, and team leadership to ensure a high-functioning retail environment that aligns with the brand’s vision and growth objectives.

Key Responsibilities:

P&L Management – Oversee profit & loss analysis, budgeting, and cost control to maximize profitability.

Sales & Inventory Management – Track weekly and monthly sales performance, manage inventory levels, and optimize purchasing strategies.

Operations & Team Leadership – Supervise scheduling, payroll, and day-to-day operations to enhance efficiency and productivity.

Customer Experience – Ensure exceptional service standards, resolve escalated issues, and enhance overall client satisfaction.

Loss Prevention & Compliance – Implement strategies to reduce shrinkage and maintain compliance with company policies.

E-Commerce & Marketing – Support DTC sales, e-commerce fulfillment, and assist with social media initiatives to drive brand engagement.

Hiring & Training – Recruit, onboard, and develop a high-performing team to create a strong, collaborative work culture.

Committed to optimizing financial performance, streamlining operations, and fostering a results-driven team to drive sustained growth and brand success.

Store Manager

In my role as the face of the brand at Catch Surf, I am dedicated to fostering customer relationships and ensuring seamless store operations. My responsibilities include training and developing associates to enhance their skills and drive store performance. Key Contributions: Strategically attract, train, and develop top talent to effectively represent Catch Surf. Prioritize customer needs by exercising sound judgment in all service interactions. Establish and uphold high standards for store operations and daily practices. Maintain vigilance regarding security and loss prevention to protect store assets. Recruit candidates for open positions while adhering to company standards. Provide coaching to the retail team on sales techniques, product knowledge, and operational responsibilities to maximize effectiveness and results.

Assistant Retail Store Manager

At Catch Surf, I contribute to cultivating an environment that embodies the brand's values and ethos. I prioritize customer needs by using sound judgment in all service interactions, ensuring a positive shopping experience for each guest. Key Responsibilities: Foster a welcoming atmosphere that aligns with Catch Surf's mission and identity. Develop and maintain high standards for store operations and daily activities. Maintain constant vigilance regarding security and loss prevention to safeguard assets. Champion a "customer-first" culture within the team and store. Recruit and select candidates for job openings in accordance with company standards. Provide coaching to the retail team on effective sales techniques, product knowledge, and operational functions.

Supervisor

Retail Brand Ambassador

Production assistant on location.  Delegating outside distractions during filming.  Managing production gear.

Production Assistant

- Established initial project budgets and coordinated hundreds of video clips; maintained satisfaction of clients in demanding, ever-changing conditions while ensuring timelines are met. - Created thousands of video clips, ensuring highest level of quality for production purposes. - Managed collection of payments from clients and used innovative approach to navigate budgetary constraints. -Managing team riders (surfers), building a collection of marketing material for different avenues within companies and sponsors.  Building relations ships with up and coming riders, creating footage for sponsorship opportunities. - Participated in several action sports events, serving as an event organizer for CCS and providing merchandise for event attendees.  (2011 & 2012 - 500,000+ attendees).

Freelance Videographer

Cal Zupan is a Catch Surf at Catch Surf® in Los Angeles, California. View their experience, skills and work history on Malakye — the professional network for…

Cal Zupan — Catch Surf at Catch Surf®

Cal Zupan — Catch Surf at Catch Surf®

Cal Zupan

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