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Freelance Graphic, Surface and Color Designer

Freelance & Contract

Caitlin is a graphic, textile, and color designer specializing in innovative color and graphic storytelling. Currently a Senior Image Artist with Nike during the day, at night she loves to research, conceptualize, and create product curated to client’s needs. She brings to the table knowledge of the entire manufacturing process from design and development to production and is skilled in color separation, print and graphic applications, full-repeats, CADs, and tech packs.

portfolio website: www.caitlinbarrett.com
password: D3SIGN

•   Spearheaded a theoretical plus-size apparel sportswear collection through Nike's mentoring program
•   Streamline 3-D Tee processes for mass adoption, reducing physical sales samples by half and saving over $2.2 million/yr
•   Lead, train, and mentor team members in areas of work direction, priorities, objective setting, and SOPs

Senior Image Artist - Branded Apparel

• Revitalize brands through emotional storytelling and innovative color and graphic applications curated to client’s needs
• Relaunch sportswear brand, People Footwear, after extensive research into consumer insights, trends, graphics, and color
• Additional clients include Joybees, Black Velvet Whisky, Gemio, Crocs, Browning, Dealie Buddy, and Outward Hound
• Product designs sold at international outlets such as Target, Walmart, and ALDO

•   Cultivate a cohesive design, color, and graphic strategy for 20 federations in the Tokyo Olympic train and travel line
•   Built sublimation and trim schematics, assortment presentations, and illustrated digital apparel

Image Artist - Promo and Licensed Apparel

•   Edited and colored digital line art for game-day jerseys, training, and fanwear for over 1,100 colorways seasonally
•   Partnered with Product Management, Design, and Development ensuring accurate artwork is passed downstream

Production Artist - Global Football Apparel

• Conceptualized, lead, and presented seasonal color stories, palettes, materials, and colorways for sales segmentation and product tiers in men's, women's, and kid's lines of footwear for $1 billion company
• Designed prints and explored new material developments seasonally for key business and brand driver's product refreshes

Designer II - Color, Prints, and Materials

•   Managed graphics and color for over 200 products seasonally in the women's line of footwear
•   Created a platform for color qualification of materials and established a color library
•   Delivered factory-ready tech packs and reviewed, revised, and approved samples for production
•   Forecasted trends through market data research, trade fairs, and seasonal travel

Designer I - Color and Prints

Designed custom digital wall-decor and branding for corporate and hospitality clients and online product catalog

Design Intern

Caitlin Barrett is a Freelance Graphic, Surface and Color Designer at Nike, Inc. in Los Angeles, CA.

Caitlin Barrett

Caitlin Barrett

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