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Action sports

Social Media Coordinator

Administration & Clerical

An outgoing professional with innovative marketing ideas. Skilled in social media and marketing within the sports and action sports industry.

•	Collaborate to develop social strategy for sports management agency representing Olympic bronze medalist Deja Young & NCAA high jumper Bryson DeBerry
•	Interact with Poseidon athletes, partners, and followers on all social media channels
•	Spearhead the conception and distribution of a monthly newsletter to keep fans engaged, which resulted in 32% more open rates and profile visits
•	Coordinated monthly calls with athletes to discuss social media strategy for the month ahead


•	Capture, edit, and post in-game highlights (photo/video on iPhone/Sony A7) to Facebook, Twitter, Instagram, TikTok, and Snapchat
•	Partnered with social media team to increase following by 50,000 across multiple platforms through original content creation
•	Amplified TikTok following by 169% through proactive content capture at key events
•	Hone social media marketing skills through discussions on content creation, in-game coverage, overall strategy, and creative pitches


Marketing Intern

•	Selected as one of only 31 students from a pool of 150 qualified candidates
•	Developed vital job training and communication skills required to succeed in the sports industry
•	Participated in interactive sessions and hands-on event experience with Los Angeles sports executives
•	Connected with a network of sports leaders through a formal mentorship program, which enhanced personal brand and refined career focus


Professional Development Program

Rockstar Energy College Brand Ambassedor 

Spearheaded campaigns on all Social Media platforms including Twitter, Instagram, Facebook and Discord. Managed all social channels and planning for execution of marketing strategies and community management. Monitor online presence and engage with community creating relationships. Coordinate and manage schedules for content across platforms. 

Develop and maintain a comprehensive Marketing plan that is consistent with Zone's overall Marketing strategy. Drive the execution of that strategy and relationships both internally as well as externally with professional resources and networks. Accountable for securing a premier athlete and pro team portfolio. Develop and maintain long-term relationships with athletes, professional teams, and organizations. Integrate sponsored athletes, brand ambassadors & pro sport teams in all relevant marketing initiatives 

Social Media Manager

Helped change and improve marketing strategy and efficiency. Produced weekly videos with rich content to bring in and educate new and current customers. Create new body copy for email marketing which improved open rates. Made various changes to website from body copy, layout, pictures and videos, and ultimately more conversions to people who visited. Improvements to SEO which improved many things like bounce rate and made Ad words more efficient. 

Marekting Intern

OAKLEY BRAND AMBASSADOR/FIELD MARKETING| 2017- PRESENT
Work to strengthen Oakley’s partnership with  National Accounts by assisting the store with merchandising support and associate education to drive higher product sell through and optimizing the consumer shopping experience. 
•	Train store staff about the Oakley brand and all new Oakley products. 
•	Ensured Oakley eyewear was exceptionally merchandised in store on behalf of the brand. 
•	Collected in-store Intel for the Oakley brand, capturing and reporting on low inventory situations, product display conditions and in-store brand awareness 
•	Participate in Special Projects, events and road shows
•	Built stronger professional relationships with store managers and associates in assigned region 
•	Provide management with in-field feedback on sales activities as well as insights to increase consumer sell through. 


Oakley Brand Ambassador 

RAD MX MOTOCROSS (20K FOLLOWERS) | MAMMOTH MOUNTAIN MOTOCROSS
•	Handled social media account for whole event posting pictures, videos, and stories. (Instagram and Twitter) 
•	Helped film(GoPro) and conducted interviews with the top amateur riders like Jett Reynolds, Haiden Deegan, Stilez Robinson, Dilan Schwartz, Justin Cooper and many more.
•	Met, worked, and learned with some of the top people in the industry like Mitch Peyton, Dirtshark, Brian Deegan, Tyler Bereman, Jessy Nelson, Kip Bigelow, and many more. 
While working, continue to sell and market product and bring in more customers

Videogropher 

	AMC Employee of the month August 2016
	Handle cash/card transactions in a high stress, fast paced environment.  
	Clean theatres efficiently and quickly on a timed schedule.  I
	increasing responsibilities which include tracking and maintaining inventory for all theatre operations.  Interact with guests constantly throughout the day, customer service.  
	Have been entrusted by management to act as lead as well as perform opening and closing duties. 


Film Crew

Cade Buffalow is a Social Media Coordinator at Poseidon Sports Management in Manteca, CA.

Cade Buffalow

Cade Buffalow

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