Burhon Nassir
Marketing Manager · Golden Peak Media
San Marcos, CA
Work Experience
Marketing Manager
Golden Peak Media2022 – 2023
- Collaborate with the Director of Marketing to develop product strategy and objectives. Spearheading initiatives to meet project goals based on lead generation. - Produce and manage creative requests, outlining objectives and creative direction for 8 campaigns and related assets to ensure cohesive cross-channel promotions. - Execute and optimize email strategy performance to increase open rates by 12% resulting in greater revenue for Q3 and Q4. ? Analyze site performance to drive improvements and A/B tests for the sites to increase conversion. - Facilitate paid marketing strategies to develop product campaigns that deliver on revenue targets of $1.2 million annually. - Develop and execute marketing campaigns (including email, social, print, direct mail, TV, billboard, and local activations) to drive attendance and interest in Golden Peak Media’s consumer events.
Marketing Project Manager
Solution212021 – 2022
- Created a streamlined organizational calendar to unify outgoing media across 6 digital platforms and reduce inefficiency. - Optimized robust reports and dashboards for the leadership team by monitoring and tracking data trends to guarantee accuracy. - Established department protocol and SOP’s related to business process improvements for project-based task implementation. - Conducted extensive market research to present to clients, enabling them to create SOP in their marketing strategies and build stronger client relationships.
AppleCare Technician & Product Specialist
Apple Inc2020 – 2021
- Orchestrate multidimensional CRM to allow daily business operations to run effectively, while selling tailored products and services to clients. - Diagnose software complications and organized strategies to solve complex technical issues while increasing product knowledge. - Develop relationships with new and current businesses, created introductions with our outreach team and enabled the business to acquire exclusive perks. - Evaluate clients hardware with genius admins for creating repair processes and schedules.
Project Analyst
Visual Artistry Co2019 – 2020
- Managed multi-faceted interactive projects and initiatives from start to project completion by monitoring project budgets, requirements completion, overseeing project teams and timely client deliverables. - Developed robust reports and dashboards for Leadership Team by monitoring and tracking data trends - Presented to Leadership Team on various weekly, quarterly, and yearly updates on Key Performance Indicators related to projects, operations, and client management. - Established department protocol and SOP's related to business process improvements for project-based task implementation. - Worked with a diverse client population and established cooperative working relationships amongst internal and external team members. - Exceeded productivity and performance expectations by supervisor for quality assurance to clients.
Social Media Coordinator
All Good Never Better2017 – 2019
- Produced content for digital platforms that increased our brands engagement by 12%. - Curated email marketing campaigns that informed clients about upcoming deals and events. - Deconstructed data to better understand target markets. - Boosted organic reach by 10% by creating interactive content that allowed clients to inquire about new products.
Social Media Manager & Sales Associate
Nordstrom2015 – 2018
- Supervised a team of three content creators that executed on our marketing campaigns which allowed for greater social impression. - Accelerated social media growth by 20% through higher quality content and engagement with followers. - Collaborated with senior management on multiple functions including customer experience, increasing survey submissions by 7%. - Merchandised products that allowed for seamless transactions all while increasing the department's volume. - Surpassed weekly sales objectives by cultivating relationships with clients that shopped instore and online.
