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Brand management

Event/ experiential marketing

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Ad creation and consulting

Motosports

Marketing professional with several years creating, executing, and managing experiential marketing initiatives. Additional experience as a marketing manager, brand manager, sales/ account manager, media content producer, educator, and motorsport marketer.

	-Managed, coordinated, and executed all National level events  - 9 National Level Events
	-Managed, coordinated, and executed regional demo tour (Slingvan Tour) – 240 Regional Events
	-Managed and coordinated national track day experience (Xtreme Xperience) – 14 Tour Stops
	-Negotiated new event contracts
	-Created and Promoted event messaging and communications 
	-Worked with agencies to leverage content and maximize event exposure
	-Coordinated with vendors to ensure design, creation, and delivery of event assets
	-Presented and managed brand image at events, corresponding assets, and communication pieces
	-Sourced new events to build brand awareness and drive traffic to dealers
	-Developed event protocols to streamline event process
	-Managed experiential events budget
	-Tracked event successes thru attendance, lead capture software (NCompass) and CRM
	-Ensured leads flow into CRM and passed to dealer network

Accomplishments:
	-Developed event plan process to save time and money
	-Streamlined National Level Event activation
	-Implemented and integrated Text to Win lead capture at events 


Experiential Marketing Supervisor

-Manage KTM Junior Supercross Challenge (KJSC)
	-Managed KJSC budget, staff, website, selection process, and program analysis
	-Worked with program sponsors to fulfill contract obligations
	-Negotiated new program sponsor contracts
	-Reinforced awareness and Ready to Race KTM brand promise
	-Steered brand image within programs, corresponding assets, and communication pieces
-Canadian Marketing Support
	-Organized/ Created KTM Canada Marketing Plan
	-Planned KTM Canada Trade Show Plan (MMIC)
	-Assisted in defining direction for KTM Canada Ride Orange Demo Program
	-Managed Media Communications and Strategy (Press Releases/ Social Media)
-Ride Orange Demo Program Support
	-Planed and scheduled demo events
	-Location scouting
	-Provided a positive customer experience
	-Collected and analyze customer data
	-Assisted with activating demo
-Managed KTM RC CUP program
	-Handled athlete request 
	-Distributed race information
	-Built summary for PR team
	-Assisted with teardown and set-up
	-Managed social media channels at the race

Accomplishments:
-Streamlined KJSC registration and selection process (3-4% increase in program submissions)
-Secured additional sponsorships
-Developed race weekend procedures to increase efficiencies
-Improved the look and feel of the program to run like a true race team
-Developed efficient lines of communication with participants (new website development)
-Created lifetime experiences for over 300 racers and their families 


MARKETING COMMUNICATIONS SPECIALIST 
-Managed KTM marketing projects with design agency
-Managed brand image during creation and use of assets and communication pieces
-Oversaw the creation and distribution of KTM marketing assets to dealers and district sales managers
-Maintained lines of communication between sales, marketing, and dealers
-Negotiated ad buys, study analytics, develop reporting process using Google Analytics
-Tracked KTM presence in print and online
-Contributed to marketing activity plan
-Assisted with media outreach 
-Implemented and monitor KTM Corporate Identity

Accomplishments:
-Developed current weekly media recap for management to preview and sales to share with dealers
-Created advertising Analytics Tool to show the ROI of advertising spend
-Co-developed current project management protocol used to manage KTM projects
-Activated various sales promotions thru strategic advertising campaigns which resulted in increased sales


Motorsports Marketing/ Events

-Realigned Galfer USA branding and messaging
-Tracked social media platforms and develop SMO strategies
-Managed SEO and web traffic
-Developed experiential strategies for events
-Track ROI of marketing initiatives/ sponsorships/ media
-Created programs to support dealer/ distributor network
-Created marketing materials (ads, video content, unique social posts, product photos, catalogs, flyers)
-Supported sales strategy development

Accomplishments:
-Developed brand consistency across product families
-Assisted with developing the strategy to open the V-Twin market
-Grew social media followers by 13% on Facebook and over 400% on Instagram  


Marketing Director

-Reached and exceed sales goals by adding new clients to the current account list
-Managed accounts by providing individualized customer service
-Helped clients with maximizing exposure through strategic ad packages, editorial support, and social media integration
-Educated potential customer on the benefits of online advertising

Accomplishments:
-Created, developed, and sold new and existing brands on the value of partnering with Vital Media Net
-Success with bringing new endemic and non-endemic accounts to Vital Media Net
-Met and exceeded 2013 sales goals by 30%  
-As of Jan. 2014, was at 64% of FY 2014 sales goal


Sales Representative

-Managed projects from start to completion
-Educated and trained staff on new techniques and services               
-Provided quality customer service.
-Sold services to new clients and additional services to existing clients.

Accomplishments:
-Helped Ship Shape successfully re-launch in Florida
-Increased sales by 10% in Michigan location
-Introduced and implemented efficient management techniques for new Michigan facility   


Project Manager

Supervise event, manage venue contractors, consult with mountain staff, develop event formats and schedules, engineer event marketing and promotions, and coordinate safety.

I'm also part of the USASA Freestyle Commission.  We develop training materials, specs, and formats for USASA freestyle events.  In the past several years I've not only developed training materials but have been training regional and national level judges.

Venue Project Manager/ Trainer

Judge and Head Judge Snowboarding and Freestyle Skiing Events at the Highest Level of Competition. Here is a sampling of some of the events I've been involved with:

-Winter X Games
-Winter Dew Tour
-US Grand Prix
-USSA Rev Tour
-Gatorade Winter Free Flow Tour
-Gatorade Summer Free Flow Tour
-Vans Triple Crown of Snowboarding
-Vans Tahoe Cup
-USASA Nationals
-ISF World Cups
-Kokanee Snow Jam

Professional Snowboard Judge

-Developed PR for traditional and social media
-Sold and maintained sponsorships for the mountain and premier resort events
-Created, managed, and executed on-snow and off-snow events
-Developed and maintained relationships with sponsors, vendors, and endemic entities
-Facilitated, created, and tracked strategic marketing initiatives
-Scheduled, coordinated, and executed photo shoots
-Coordinated and executed social media initiatives and events
-Managed event staff

Events Marketing Manager

Bryce Maxwell is an Experiential Marketing Supervisor at Polaris Industries in Salt Lake City, UT.

Bryce Maxwell

Bryce Maxwell

Skills

Interests

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Education history

Northern Michigan Univeristy