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Art Director

Creative & Design

Hello, my name is Bryant Mayberry and my experience comes from a Design & Photography background that I have been mastering for the last 15 years. I'm traditionally trained and have developed many abilities, such as Photography (Studio & Lifestyle), Layout Design, Color Theory, Editing (Photo & Video) Logo Design, Advertising Strategies (Digital & Print), Typography, Animation, 3d Rendering, and Videography. Check out my website, www.bryantmayberry.com

• Execute both creative and visual components of a project alongside the production and post-production teams.
• Collaborate and lead creative decisions about visual elements used, styling, and strategy.
• Offer creative feedback and suggestions to best strategize/manage/execute visual stylings of upcoming and current projects.
• Manage creative initiative by guiding a cross-functional creative team in the conception, design, and execution of visual material.
• Execute design work (in both static and video) on various high-caliber projects.
• Work with the internal production team in addition to outside vendors to create and direct visual content within a scope of work.
• Support business development staff by consulting on Design-oriented budgets and creativity for new opportunities and upcoming projects.
• Create and design internal marketing collateral and serve as a key resource in Loma’s Brand.
• Collaborate with members of the Project Team as well as internal/external clients to identify creative and visual solutions to achieve business objectives.

• Develop, lead, and manage the creative direction for product launches, sales, and promotions
• Lead strategic product, graphic, and color direction for all product categories including advertising, web, catalogs, and point-of-purchase collateral, etc.
• Provide direction and support for all Blenders branded design projects including product, merchandising, retail store, event activations, etc.
• Direct photographers and videographers to create consistent world-class content.
• Art direct photoshoots on time, on budget, and on-brand capturing content for world-class marketing initiatives.
• Work with the product development team to develop and execute product graphics and color direction.
• Responsible for providing hands-on design, execution, management, and mentorship of design members and external design partners in developing design concepts and materials as well as assigning project responsibilities to team members.

Creative Director

• Art direct and manage all visuals graphics, photography, videography, product tech packs, and future product concepts for domestic territories.
• Provide technical and creative leadership for email creative team and collaborates with development.
• Creates and directs a wide range of ideas/designs to ensure the creative execution supports the brand strategy and project objectives.
• Collaborates with account and insight teams on creative briefs and marketing strategies.

•	Leads color exploration for products and packaging: color exploration, custom graphics, tech packs, boxes, header cards, hangtags, manuals, labels.
•	Collateral: catalogs, brochures, sell sheets, flyers, email blasts, ads, web and social graphics.
•	POP and Tradeshow: tradeshow and point-of-purchase displays, graphics, signage.
•	Photography: shoot and retouch product, lifestyle, and action photos.
•	Video: shoot and edit in-house video projects, as well as collaborate with outside video producers and editors on more complex projects

Senior Graphic Designer / Product Photographer

• Mock Up, Render and Build 3d displays for In store, Point-of-Purchase, Main display window & SDSU President's personal display window 
• Design and lead specialty projects for the SDSU Bookstore and SDSU Events
• Organized and Direct photo shoots for top marketing campaigns 
• Lead multiple team members through ambitious tasks and time sensitive projects

Graphic Designer (Specialty Projects)


• Lead design direction for domestic and international branches and brands for Bad Boy Brands (ex: Bad Boy MMA, Bad Boy Club, Bad Girl, etc).
• Lead design development for all media including magazines, digital emailer, social media, animation, videography and custom designs. 
• Directed, filmed & edited photography for most media, Including athlete photos, videography and product photos.
• Configured, built and render out 3d products for print ads and video shorts

SENIOR GRAPHIC DESIGNER & Lead PHOTOGRAPHER 


• Submitted layout designs that were published worldwide in both domestic and international magazines
• Design the “LIL D” signature series logo for the child snow goggle line
• Prepared color theories and layout style for future motor cross and snowboarding campaigns
• Assisted in creating the 2009 Dragon Alliance annual sales brochure 

Graphic Design Intern

Bryant Mayberry is an Art Director at Loma Media in San Diego, CA. View their experience, skills and work history on Malakye — the professional network for…

Bryant Mayberry — Art Director at Loma Media — San Diego, CA

Bryant Mayberry

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