Lead, develop and execute marketing plans and activities for all product lines. Measure and report KPIs to ensure transparency of process, and campaign success. Monitor competitive activity and identify opportunities to increase market share. Ensure the alignment of downstream marketing activities with long-term upstream goals. Partner closely with sales team to stay “plugged in” to customer feedback. Work across all channels including maintenance of relationships with distribution partners and KOLs, advertising, social media, and digital avenues to grow brand awareness and customer acquisition. • Increased market share from 4% to 40% in highly competitive dental product market • Oversaw multiple product launches, incorporating target date scheduling, supervising packaging design, writing press releases, and executing advertising strategy to ensure success • Managed the redesign and development of the new company website • Leveraged media relationships into additional free exposure within prominent industry publications • Developed and implemented social media branding strategy that increased following by 50% • Planned and executed annual sales event that grew revenue 35%+ year over year • Expanded existing tradeshow strategy, resulting in increased revenue per tradeshow attended

Perform market research and analysis, utilizing key vertical and demographic targeting profiles, to identify trends and new areas of growth. Develop advertising strategies and digital marketing campaigns to consistently increase business growth year over year. Produce videos to be used in tradeshows, marketing campaigns, and promotions. Facilitate and coordinate annual international sales conference for 150 participants. Coordinate tradeshows and promotional events including IECSC beauty show. Design tradeshow booth, oversee product and booth shipping, collaborate with vendors and attendees, and deliver excellent public relations to communicate with media.

Created advertising and digital marketing campaigns to consistently increase business growth and profitability. Designed tradeshow booths and art work. Managed product and booth shipping, collaborated with vendors and attendees, and delivered excellent public relations to communicate with media. Wrote copy for packaging, and developed manuals.