Develop and implement strategic sales plans to achieve revenue targets and market goals by identifying new business opportunities and building relationships with key buyers in all three channels (on, off, and chains) Collaborate with distributor to identify trends, competitive activity, and consumer preferences, work with managers/reps to sell to key accounts, conduct monthly/quarterly sales team meetings to discuss goals, performance, and upcoming programming Train and educate distributor teams/reps/on-premise/off-premise staff on O’Neill portfolio, key features, initiatives, and company background and ensure proper brand standards are followed Create and implement incentives, trade marketing ideas, etc., to create more effective programs at the street level Manage time between Field Sales work, independently and with distributor, and administrative duties; developing plans, manage budgets (brand budget and T&E), create presentations and follow ups

Effectively plan out week with scheduled work with’s and objectives, to ensure company and supplier goals and tasks are successfully completed Train and develop new and experienced sales reps, using in the field training and coaching over the phone, based off company standards and performance deficiencies, utilizing available resources and personal experiences to maximize results Provide leadership and direction to sales team of six to ensure the achievement of company and supplier sales and merchandising objectives Develop and maintain control books for each sales representative to ensure in the field tasks are being completed and sales goals are being achieved

Develop written plans to ensure all 15 accounts are serviced and merchandised and meeting company and supplier established goals, sales objectives and tasks in an efficient manner. Build and develop positive relationships and an effective partnership with the ultimate decision maker in all assigned accounts. Ensure 100% distribution of all authorized SKU’s in cold box and on shelf in all assigned accounts and feature price promotions and display merchandising support from the assigned territory chain account buyers. Gain extensive knowledge of the brands and knowing in-depth features and benefits of each compared to the competition, create diverse options for selling the company’s products to help the customer’s business.

• Utilized plans from display designers or display managers and discussed their implementation with employees • Developed ideas or plans for merchandise displays • Assigned employees to specific duties to ensure that customers receive satisfactory service and quality goods • Received and organized boxes and clothing from incoming shipments • Built and merchandised clothing displays, hanging racks, and shelves Maintained a clean and neat work environment while still meeting customer needs

• Assist with game day operations including set-up, music, statistics, security, social media, and scoreboard at CSUSM home events • Learn official scorekeeping methodology and StatCrew software Lead and manage a group of students to successfully manage a game from set up to take down

• Prepared daily and weekly bank transactions, verified and turned in timesheets to corporate office, ran daily and monthly sales reports • Trained 15 new employees with company procedures and policies Organized and maintained store and backroom in a well-displayed, functional layout