Bryan Leonard

Manager, Creative Services

2022 – Present

As the story of the day goes, corporate buyouts are the in thing today. But that just meant double the work for our team, creating a hybrid brand, and pushing it out across 5 states. Promoting the ways that our new brand will serve our customers better than ever.

designer | owner

2005 – Present

Creating work for many clients in the advertising & design world Avocado Dreams Have Donuts, or ADHD for short, continues to astound our clients that demand Mind-Blowing results. As a freelance agency with our history of award winning advertising and solid design work that doesn't fall flat, we remain an agency that does more than what's required, we push design to that next level. so your company stands above the rest. Consulting is also a huge part of ADHD, in 2018 everyone has a guy/girl that can do things, but are they doing it the best way for your company? We have huge ears, and listen to our clients needs, and help them interpret their "actual needs" not just looking for the quick score. If we're not a good fit for your company, we will recommend someone else, no begging or groveling, GUARANTEED! Advertising, Sales Sheets, One Sheets, Branding, Corporate Collateral, Direct Mail, Direct Media, Identity, Retail Packaging, Wholesale Packaging, Price Books, B2B, B2C, and Web Design. Remo, Bug Music, LG, Hoffy, SMS, HEB foods, The Book Shop, Comcast, LA Jewish Home, Cal State Long Beach, and many more that we're not legally able to list here. Awards: BookShop 2006 – Silver & 2 Honorable Mention Student One Show 2005 – Honor

Creative Director

2012 – 2022

As Creative Director at EL & EL Wood Products, Bryan has been managing the EL & EL Brand image, as well as created all advertising and marketing material used both internally and with B2B sales team. EL & EL being a family owned and operated business, many companies have love to take advantage of, Bryan put a stop to the agencies that were taking advantage of the management that didn't know any better. Within his first 6-Months Bryan brought a savings of over $100k in creative work, and followed it up with additional savings each subsequent year. Most recently Bryan has almost exclusively done away with outsourcing marketing and pricing material, creating a fully self-sufficient In-house print / design department (with the exception of jobs requiring a full sheet-feed press). • Work with Ownership, Sales, Management, Finance, Production, Packaging, Fulfillment, Operations, Transportation, IT and Manufacturing. • Develop a strong and consistent brand and messaging across 4 states. • Develop unique project managment structure for the company. • Creating industry specific project workflow for in-house design team • Developed and maintained in-house print/production department

Freelance Sr. Designer

2011 – 2012

Initially called to create a solution for the Baldwin Estate price book, Bryan has been instrumental in developing solutions for the creative and marketing teams at Stanley Black & Decker. Having an extensive background with brand development and practical approach to effective creative/design, he's helped bring a little more sanity to the massive Baldwin universe. Also while at Stanley Black & Decker, Bryan was utilized to help bring a renewed sense of purpose and light-hearted fun to the creative department. Keeping a level head and positive attitude when the storms come rolling in, is one of his greatest strengths, and reasons that the marketing and branding department keep coming back to him for creative work. Brands Developed: Kwikset, BALDWIN, Stanley Security Solutions, National Hardware, K2, and Pfister.

Freelance Creative

2012 – 2012

Upon special recommendation, HEILBrice called Bryan in to the fray to relieve their weary warriors, who, fighting the good fight, were in need of a cool cup of relief. Bryan came and gave all that he could for the time that was allotted, soon there will come a day when the battle will rage again, and once again Bryan will come to bring relief.

Freelance Art Director

2012 – 2012

With deadlines quickly approaching, I get a call if I can come in in and make concepts ready to present in a couple days. Working with a demanding client can be challenging, but working with Will's Crew at Johnson is a whirlwind adventure on those high Norse seas.

Freelance Art Direction

2011 – 2011

While working with Gerry at previous agencies, Bryan was called back based on his superior past performance, knowledge of marketing and design and the technology used to apply it. Bryan was invaluable in creating eye catching and freakin' awsome HTML email graphics, and applying things to the service used to distribute the newsletters to the supplied list of patrons. • Creation of website graphics for clients • Layout and upload of email newsletters, via MyEmma.com

Freelance Production Specialist

2011 – 2011

While at Strottman, Bryan was able to speed up the website creation process in photoshop, and give absolute confidence in his ability to handle the client being serviced. Creating POP displays for various clients, and making corrections to things that clients commented on, always fast and efficient project managers praised how they were much more confident with I was there to handle things that came in. Dave "Chicken" Reginer knows who to call to get his companies assets out of the kitchen and served up right proper to his clients.

Design Manager

2010 – 2011

While at Maesa, Bryan was responsible for managing the artwork that came in from various sources, and making sure it was done correctly, colors were properly called out, printing specs were defined, and correcting errors if necessary. As well as creating new impactful artwork for retail. Bryan directly corresponded with clients, and printers to fix problems that would inevitably arise on various projects. As well as managed a small design team. • Designing Packaging • Branding Clients • Proofing artwork • Organizing Client relations • Pushing company forward in design.

Freelance Art Director

2009 – 2010

While at Genesis, Bryan was utilized to help redesign and refresh several websites, including the Long Beach Foodbank, LA Jewish Home, and more. Bryan was also valuable in helping determine the structure of different sites that were needing an new way of organizing their site structure. Logos, CD packaging, as well as various comps for different clients also passed through Bryan's creative hands. Design of several organizations web sites which are in need of a refresh, along with packaging pieces for various clients. Clients: Long Beach Foodbank, Market Street Mission, Open Door Mission, Boys and Girls Club of Venice, Los Angeles Jewish Home, Lasha Online, Brewers Direct, Reasonable Faith.

Freelance Art Director

2005 – 2010

Working in conjunction with The Filling Station, Bryan's time at Spasmodic was spent creating catalogs for Remo, as well as web banner graphics, both HTML based and Flash motion banners. Bryan was also used to take concept sketches of logos into reality, used in travel websites, such as Kijibi and La Vita Laguna. Concept and design for various clients, including full product catalog, internet advertising, and logo design. Clients: Remo, Kijubi, La Vida Laguna

Freelance Art Director

2005 – 2010

While cutting his teeth at the filling station, Bryan was instrumental in the structure of the BugMusic.com site, and the rebranding of the entire company. Also on hand to do the production work for many other clients including the "largest" drumhead manufacture in the US, Remo. Being used for press checks (both web and sheet fed), Bryan became very familiar with checking prints, and making files ready for the printer. As Time progressed, Bryan became much more valuable in creating concepts and new looks for the advertising done for all of Remo's magazine advertising and Trade Show booths. Responsible for initial design concept and art direction on Bug Music website & Identity, new design approaches for Remo print advertising, cd packaging concepts to completion of Bug Music clients. Design of trade show graphics on established booth design. Also responsible for press checks and directing photo shoots. Clients: Remo Inc & Bug Music

Freelance Art Director

2010 – 2010

Called to help out with their current Art Director on leave, Bryan was called in to help keep the projects flowing. Bryan was used to create coupons for Hoffy, product displays for LG and AT&T, and special promotional packaging for Horizon Food Group. Created new looks for clients needing a re-fresh in collateral, clearing backed up projects that had not been addressed. Clients: LG, AT&T, Horizon Food Group, Hoffy

Faculty

2007 – 2008

While not having been out of his own BFA program for more than a year, Bryan was asked to come back and help teach advanced graphic design and concept development at his Alma Mater, CSULB. Creating all new project syllabus and developing the projects and content for each course. Bryan successfully, ran both classes, and had a few of his students progress directly in the the prestigious BFA program at CSULB. Part-Time instructor of Advanced Graphic Design as well as Concept Development

Art Director

2007 – 2008

Bryan was the muscle used in creating this small company born out of 4 creative minds. The identity, website, and photography of all products was done by Bryan. Bryan was also responsible for hiring the illustrator used for the packaging on Royal Hiney's packaging pieces. Design of initial ID package, website, packaging projects. Layout of ads. Clients: Royal Hiney, US CAD (Autodesk)

BFA

2001 – 2006

Advanced Advertising Concept Course

2006 – 2006

Concepted many an Ad, and got 3 campaigns recognized and awarded 2 of them in the 3rd Annual Best of Book Shop.