• Plan, create, and execute yearly marketing plan focused on expanding brand awareness and driving sales. • Management of social media and email marketing campaigns. • Build working relationships with publishers to promote online and in-store initiatives. • Build relationships with content creators in order to insure that we have a constant pipeline of new and engaging content to share. • Responsible for all store event planning (Distinguished Gentleman's Ride, new bike launches, seasonal parties, monthly group rides, etc.) • Management of all branding and partnerships. (Ilegal Mezcal, Leftfield NYC, B&H Camera, Dainese, DJI, Helmade, Gear Patrol, Slightly Alabama, Huckberry, Macy's, Saks Fifth Avenue, Ludlow Blunt, Devocion Coffee Roasters, Amaro Montenegro, etc.)

• Managing customer experience through the sales cycle. • Negotiating the sale of new and preowned motorcycles. • Lead capture and management through our CRM system both online and in-store.

• All apparel and accessory buying, merchandising, and vendor relationship management. (Triumph, REV'IT!, Bell, Shoei, Ugly Bros, ATWYLD, Hedon, Velomacchi, Tucker, etc.) • Grew apparel department sales volume 230% in year one with a 39% gross margin. • Product development and design of Triumph Brooklyn apparel line. • Created an e-commerce store with Shopify and integrated it into TriumphBRKLYN.com. • Management, training, and scheduling of Apparel and Accessories salesperson.

• Determined our marketing goals and executed an integrated cross-channel marketing plan to achieve these with strong, measurable results. • Managed all social media and marketing communication. • Planned, promoted, and hosted events at the shop, ranging from art exhibitions with an attendance of 250 to maintenance classes with a class size of 8. • Developed an e-commerce website and merchandised it with apparel and accessories. • Built relationships with new vendors and distributors in order to acquire the new brands our customers were asking for.