Brittney Rybacki

Email Marketing for 12 brands

Private Yoga Instructor

Wired Magazine Holiday Pop-Up-NYC • Oversight of retail location set up • Inventory and receipt of merchandise • Hiring and training of retail staff • POS system management and training • Responsibility over all sales • Staff Scheduling • Load out and inventory of all remaining merchandise

Kanye West Pablo Pop Up Shop- Los Angeles • Oversight of retail location set up • Inventory and receipt of merchandise • Hiring and training of retail staff • POS system management and training • Responsibility over all sales • Accountability for all cash inventory and pick ups EOD by BRINKS • Oversight of all press and media relations • Hiring and oversight of security team • VIP List relations • Load out and inventory of all remaining merchandise

• Relationship building with key retail personnel • Deep understanding of fitness product and leading in-store product clinics • In-store POS merchandising • Total immersion in territory with local insight into industry, consumer and retail behaviors, sales cycle and retail needs • Research and understanding of running and fitness communities; engagement and penetration into these communities through marketing activities • Development of detailed marketing program including retail clinics, run club sponsorships, enthusiast events and/or groups and race/expo event staffing • Event support of touring Mobile Team at high profile races and expos as identified by headquarters • Retail intelligence gathering and reporting to headquarters • Participate in driving category awareness and sales • Driving brand and product awareness at retail • Developing marketing programs in support of key product launches and brand strategy at the retail level • Researching and providing qualitative market analysis/current market trends, marketing ROI, competitor information and product/brand feedback • Managing territory budgets for marketing initiatives with weekly reporting and expense reports • Creating and delivering timely reporting on field activity and retail intelligence • Care and maintenance of company vehicle in travel within and to territory