Streetwear

Blogging

Fashion forecasting

Shop for fashion forward pieces

Reading biographies of fashion icons

Writing blog posts (products/lifestyle/fashion)

Fashion Blogger

Digital & Media

Brittany Southerland is currently continuing her education at the Fashion Institute of Design & Merchandising, and is looking forward to graduating in September of 2018 with her MBA. Her education includes a Bachelors degree in Business Management and an Associate of Arts degree in Fashion Design.

She works at Hudson Jeans as a Merchandising Assistant. Currently she looks forward to learn all aspects of running a successful fashion company. Some of her skills include a doer, a good listener, reliable, and great attention to detail. Her work ethic is "do it right the first time, and in a timely manner". 

In her spare time, she is a blogger to a fashion blog called PRETTY BLONDE PENNY. She is looking forward to the days when she meets amazing people to collaborate with in the fashion industry. She strives to help gain followers for the blog and for it's future success. (www.prettyblondepenny.com)

I started my blog around 2 years ago to create a space for myself to express my style and fashion writing abilities. The blog went live May 2016. I started it as an anonymous blogger, but soon came to find out that my following prefers to know my personal life as well as the where I normally shop and where to find my exact looks. I look forward to blogging full time one day, but for now it has just been a daily posting of social media content, and weekly blog posting.
Visit my blog and tell me what you think. www.prettyblondepenny.com

In charge of collecting weekly selling reports from sales, and updating selling reports, booking reports, fabric reports, sku plans and line sheets in Merch team binders. Keeping all development tracking documents updated from pre-season & in-season. Publish seasonal changes to entire company weekly. Following up and keeping team informed of pending in-season information. Responsible for OC store recaps. Assist on any comp analysis or trend packages. Responsible for creating and coordinating Product Knowledge files throughout the season till published. Manage VP of Merchandising's Calendar. Specialized in tracking samples, notifying sales teams   of any sample discrepancies, worked closely with design, wash, tech, and pre-production teams to create proper samples for Merchants and  Sales team. Make sure proper content is represented on ecom, while  working closely with ecom, marketing,  graphic teams.


Merchandising Coordinator

Assist with designers needs and pre-production/salesman samples team. Shadowed and assisted mainly for the design department manager. Shadowed the production manager while assisting at photoshoots.

Design & Merch Intern

Assisted all program managers. Contacted licensing team and transported samples all across the company before shipping to retail approval teams. (Target, Walmart, Tilly's, JcPenny, Macy's...) Created spreadsheets for design meetings. Helped finish garments with screen print size labels and hangtags.

Product Management Intern

Rapid experimenting of design elements, fabric dying, and translating that through ocean life inspiration. Company was a start up for an outdoors product that hadn't been patent or produced yet. 

Freelance Designer

Set up and styled floor sets, when I wasn't signing up customers for credit, creating "customers for life", giving bra fittings, and being head cashier.

Retail Visual Merchandising

Brittany Southerland is a Fashion Blogger at Pretty Blonde Penny in Los Alamitos, CA.

Brittany Southerland

Brittany Southerland

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FIDM

FIDM

FIDM