Brittany Crook — VP Design & Development at TREW Gear

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Brittany Crook

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Calgary | CA

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Industries

Outdoor

Work experience

TREW Gear logo

TREW Gear

VP Design & Development | 08/2017 - 04/2020

• Managed and executed the product development process from concept to production including all calendar, sourcing, design, fit and execution in close partnership with supply vendors and manufacturers • Re-designed the entire 2018 product line within first 6 months by focusing on consistency in aesthetics, quality of materials and construction which resulted in the highest revenue quarter in company history • Streamlined production cycle by eliminating supply chain redundancies resulting in a 2 month timeline improvement, also established a contingency plan to de-risk reliance on the primary manufacturer • Introduced and designed a new men’s bib concept that completely sold out within 3 months and became an evergreen product within the line • Increased product margins from 40% to 60% across entire product line by cleaning up design and fit inconsistencies, reducing vendors, lowering FOB costs
DAKINE logo

DAKINE

Lead Performance Women's Apparel Designer | 06/2014 - 08/2017

• Recruited to reboot the women’s product line and established a new aesthetic to fit the DaKine brand for all performance apparel • Oversaw all men’s and women’s apparel colour, merchandising, fit, materials and construction while working closely with freelancers and cross category designers • Created a reputation of high quality technical outerwear by collaborating with the development team to source improved fabrics and trims across both men’s and women’s Snow and Bike categories • Worked closely with professional athletes to create pro model styles to drive marketing stories
Arc'teryx Equipment Inc. logo

Arc'teryx Equipment Inc.

Whiteline, Designer Collection (Snowsports) | 05/2010 - 06/2014

• Designed products across various categories with a focus on snow sports products with several pieces increasing sales by 60% and establishing new company best sellers • Generated new constructions and mock-ups before passing on to development team • Worked closely with patternmakers to develop the Whiteline fit library for Fall ’14 and ’15 design and development seasons • Developed a new zipper installation to sit alongside the iconic Arc’teryx zipper garage in the Whiteline Collection
FYI Design Department, Pemberton BC logo

FYI Design Department, Pemberton BC

Design Intern | 01/2009 - 01/2010

• Manually drafted patterns, constructed samples, developed fit for brands such as Aether Apparel and Burton AK.
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