Bachelor of Fashion Design and Technologies

Outdoor

•	Managed and executed the product development process from concept to production including all calendar, sourcing, design, fit and execution in close partnership with supply vendors and manufacturers 
•	Re-designed the entire 2018 product line within first 6 months by focusing on consistency in aesthetics, quality of materials and construction which resulted in the highest revenue quarter in company history
•	Streamlined production cycle by eliminating supply chain redundancies resulting in a 2 month timeline improvement, also established a contingency plan to de-risk reliance on the primary manufacturer
•	Introduced and designed a new men’s bib concept that completely sold out within 3 months and became an evergreen product within the line
•	Increased product margins from 40% to 60% across entire product line by cleaning up design and fit inconsistencies, reducing vendors, lowering FOB costs


VP Design & Development

•	Recruited to reboot the women’s product line and established a new aesthetic to fit the DaKine brand for all performance apparel 
•	Oversaw all men’s and women’s apparel colour, merchandising, fit, materials and construction while working closely with freelancers and cross category designers
•	Created a reputation of high quality technical outerwear by collaborating with the development team to source improved fabrics and trims across both men’s and women’s Snow and Bike categories
•	Worked closely with professional athletes to create pro model styles to drive marketing stories


Lead Performance Women's Apparel Designer

•	Designed products across various categories with a focus on snow sports products with several pieces increasing sales by 60% and establishing new company best sellers
•	Generated new constructions and mock-ups before passing on to development team
•	Worked closely with patternmakers to develop the Whiteline fit library for Fall ’14 and ’15 design and development seasons
•	Developed a new zipper installation to sit alongside the iconic Arc’teryx zipper garage in the Whiteline Collection


Whiteline, Designer Collection (Snowsports)

•	Manually drafted patterns, constructed samples, developed fit for brands such as Aether Apparel and Burton AK.

Design Intern

Brittany Crook is a VP Design & Development at TREW Gear in Calgary , AB. View their experience, skills and work history on Malakye — the professional network…

Brittany Crook — VP Design & Development at TREW Gear

Brittany Crook

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