Social Media Content and Strategy: Create brand awareness and voice via organic social media strategy, increase conversions through paid social media campaign efforts, work with promotional partners for social media co-promotions. Blog Management: Oversee two separate company blogs, write original and engaging content for our blog followers, identify and manage external contributors, create content calendars for a variety of topics based on seasonal business offerings. On-Site Content and SEO: Contribute reader-friendly written content to our multiple websites, communication with a focus on SEO strategies, optimize 3rd-party location pages to increase traffic.

Social Media & Community Management: Built social media strategy through audience research, promoted brand via numerous social media channels, created bi-weekly blog posts, forged and maintained a brand voice. Copywriting and Content Development: Created and published high-quality content, optimized content and landing pages for search engine marketing, coordinated email marketing campaigns. Public Relations: Created and delivered public relations materials such as press releases and newsletters, assisted in media buys, promoted content to publications.

Trained and developed successful employees to create an exceptional customer experience. Signed customers up for our VIP Program and communicated the importance of the program to my team.