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Development - Product

Sr Product Developer

Engineering & Production

Hey there! I am Brian Yoast, a product development enthusiast with a passion for bringing innovative ideas to life. With over 10 years of experience, I have built my career around taking product concepts from brainstorming sessions all the way through to market launch. From designing cutting-edge footwear for the U.S. military to revamping adventure gear, I thrive on transforming market insights and consumer needs into tangible, high-performing products that make a real impact.I have worked across various industries, and whether it’s collaborating on new ideas with creative teams or crunching the numbers with engineers, I’m all about finding the right balance between creativity and practicality. I love navigating the complexities of product development, ensuring that everything from timelines to budgets to quality standards is on point. I am especially proud of my ability to lead diverse, high-energy teams, where we push boundaries and turn challenges into opportunities.Specialties: Product Strategy | End-to-End Product Development | Market Analysis | Innovation Project Management | Cross-Functional Team Leadership | Budget Management | Consumer Insights | Process Improvement | Supplier Relations | Strategic Problem Solving

At New Balance, I’ve been at the forefront of reintroducing our US Military footwear line. I manage the entire product development cycle—from concept to commercialization—while ensuring everything aligns with quality, cost, and productivity targets. One of my proudest achievements has been securing $8M in annual recurring revenue by delivering high-performance, breathable, and Berry-compliant footwear materials that meet strict government standards.
• I thrive in high-pressure environments, where timelines are tight, but I’ve consistently delivered 100% on-time seasonal releases by keeping the creative and commercialization teams in sync, even with the complexities of government programs.
• Collaboration with suppliers has been key in developing cutting-edge materials that give us a competitive edge, all while staying within budget and exceeding productivity goals.

At Teton Outfitters, I played a pivotal role in exploring new opportunities, such as expanding into the electric biking apparel market—an idea that unlocked $1M in projected incremental revenue. I used data-driven insights to influence executive decisions and ensure on-time product launches through effective cross-functional coordination.
• I’m passionate about innovation, and one of my key projects focused on improving the rider experience by addressing common issues like overheating and discomfort in motorcycle gear.
• I also led a strategic shift toward adventure and street riding apparel, helping the company capitalize on emerging trends in the growing electric biking sector.

Technical Developer and Associate PLM

During a major company relocation and restructuring, I ensured that our product development didn’t miss a beat. Managing a team of two, I kept seasonal calendars on track and helped drive the brand’s first positive revenue position—achieving $5M in profitability.
• By improving communication between design, production, and overseas teams, I spearheaded 30-40% growth within a $50M brand.
• I also delivered significant cost savings by analyzing blueprints and vendor partnerships, always finding ways to maintain innovation without compromising on quality.

Sr Manager Footwear Development

At Timberland Tree, I was responsible for managing the development of 100+ SKUs each season, all while ensuring alignment with seasonal trends and material innovation. I drove the launch of a new athleisure footwear line that resulted in 20% growth in the category.
• My work was heavily focused on sustainability, including the introduction of non-leather and eco-friendly materials that met market demands.
• I also developed rapid reporting methods to enhance decision-making within the team, enabling quicker responses to sourcing and production challenges.

Footwear Developer

In my role at Timberland Pro, I played a critical role in upgrading reporting systems to improve global communication between planning teams and production facilities. I helped the company navigate capacity constraints while still achieving 10-15% business growth.
• One of my key contributions was leveraging SAP data to make strategic decisions that optimized factory demand and prioritized revenue growth.
• I also played an essential role in SAP’s global implementation, which improved production coordination and overall operational efficiency.

Sr Footwear Supply Planner

Brian Yoast is a Sr Product Developer at New Balance Athletic Shoe, Inc. in Trabuco Canyon, ME.

Brian Yoast

Brian Yoast

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