Brian Luna
Work experience
Harrah's Resort Southern California
Photographer | Interactive Communications Specialist | 12/2016 - Current
Responsible for daily management of property social media channels and brand social media strategy including: content creation, conceptualization and production of content, creating and maintaining editorial and broadcast calendars, tracking and compiling performance date and KPIs for reporting, developing and fostering channel growth, photo and video production, blog copy writing and marketing team support.
Implemented Facebook strategy that achieved the highest-engaged page 18 months in a row across all Caesars Entertainment properties.
Achieved record-setting social media performance metrics including Reach, Impressions, Engagement and Video Views five years running. Social media channels currently averaging 658K engagements per month.
Absolute Board Co. | Uppercut Deluxe
U.S. Marketing Coordinator | 05/2015 - 11/2016
Manage and coordinate all aspects of B2B trade marketing activities in North American territories
Amplify all product launches with third-party digital support, social media awareness and giveaways, in-store POP,
custom built SMU options, targeted activations, and product seeding.
Shoot new product photography when needed for regional product launches and sales team collateral.
Implemented aggressive holiday trade marketing strategy producing a 43% YOY and new monthly revenue record.
Develop, source, test, and implement new POP items, CSU’s, and GWP programs to increase brand engagement and sell-through percentage.
Work directly with regional accounts on new in-store marketing strategies and employee product knowledge sup- port.
Plan and coordinate national trade show logistics to support strong brand presence.
Sun Diego Boardshops
Manager, merchandiser, marketing | 10/2013 - 05/2015
Manages sales team, store operations, merchandising, and local marketing in Carlsbad. Marketing includes small relations with community and social media.
Absolute Board Co.
U.S. Digital Marketing Coordinator | 10/2014 - 05/2015
EXPERIENCE
U.S. Digital Marketing Coordinator - Absolute Board Co., Oceanside, CA (Oct 14 - Aug 15)
Created brand new digital marketing activities for all three brands including Penny Skateboards, Uppercut Deluxe, and Z-Flex Skateboards.
Implemented new marketing B2B email tactics by Designing templates and releasing brand-specific emails to trade accounts on a semi-monthly basis to create additional conversion.
Increased B2B sales by supporting campaigns with social media blasts, event awareness, giveaways, and launch engagements.
Researched and analyzed social media and 3rd party analytics and prepared detailed marketing reports on campaign performance.
Maximized social media effectiveness by maintaining a highly detailed social media calendar to forecast and schedule support and execution of new product and brand campaign launches.
Increased brand and product exposure by working with 3rd party and industry channels to expand social media reach to support product launches and campaigns.
Golfsmith international
Sales supervisor, custom-fit tech, sales, merchandiser | 06/2005 - 06/2013
Supervised sales team, implemented sales tactics, and oversaw sales productivity. Certified custom-fit club fitter and lead club fitter in my location. Required work with Forsight and Vector launch monitor systems to assess golf ball flight. Included fitting and sales of golf equipment. Merchandised new product and displays across the sales floor.