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Business Development

Top Management

My passion is combining marketing and sales into business development.

- Act as the bridge between sales and marketing
- Manage a year-round events calendar, everything from logistics and planning to digital marketing and PR
- Assist in directing of the creation of digital content across our many social platforms and website 
- Consult clients about additional e-commerce and payment processing needs as well as fraud solutions including our core product, 3D-Secure (3DS)

Business Development and Events Manager

- Manage a team of client support staff and delegate daily tasks
- Attend relevant trade shows as needed, seeking to add clients to our existing roster
- Assist clients in adding value-added products and services to their companies - chargeback alerts, chargeback representments, 3DS, additional processing solutions, marketing software, etc.

Client Relations Manager

- Directed all content-based and branding marketing efforts
- Heavily focused on digital marketing metrics including organic position rankings, link building efforts, domain authority, and overall traffic and behavior
- Managed a small event team attending 10-12 trade shows per year
- Software and CRM: JIRA, WordPress, Copper / Prosperworks, SEM Rush, Invision, Google Analytics, Google AdWords, Google Search Console

Director of Marketing

- Oversee an ever-changing market strategy that adapts to industry trends
- Report on and track ROI of 40+ annual trade shows
- Create yearly marketing road maps, focused on content marketing
- Direct creation of all digital, display and print marketing collateral
- Direct video content production
- Manage organic and content-driven SEO as well as SEM/PPC campaigns
- Manage all social media channels' content creation and fan/follower growth
- Help all departments of company recruit new hires in a high-growth environment

- Orchestrated the launch of Golf Punk Magazine, one of the golf industry’s newest and trendy digital publications
- Launched company in a true start-up fashion – everything from HR and company infrastructure to website launch and digital magazine creation
- Gained 15,000 facebook fans over a 120-day period and managed all other social media accounts – twitter, instagram, youtube and vimeo
- Secured more than 20,000 regular subscribers after launching Issue 1

Managing Editor, U.S.

- Tackled clients’ public relations needs – media outreach, SEO, SEM, content creation, social media campaigns and story placement
- Audited client content through Google Analytics and keyword research
- Was main point of contact for product launches and grand openings
- Created marketing roadmaps and 360-degree integrated marketing plans for clients
- Improved open rates of newsletters through MailChimp by 30%
- Introduced live tweeting to clients for real-time interactions

Account Executive

- Produced the region's No. 1 monthly golf magazine – 50,000 printed
- Wrote original content including a column, features and news
- Edited all content of book – headlines, stories, ads, photos, layout
- Increased ad-sales across the southwestern U.S. by 25%
- Managed budget and cut costs by $12,000 per year
- Optimized digital content – social media, website and blog
- Added 7 new sponsors by attending industry events as ambassador
- Vetted and hired stable of writers, photographers and graphic designers
- Established and maintained company’s blog where content was posted daily and was interlinked with our social media communities
- Mentored interns on copy writing and editing

Editor-in-Chief

- Optimized the firm's 12 blogs – WordPress and Moveable Type
- Created and posted landing pages, blogs, newsletters, and press releases making sure HTML was correct and optimized
- Tracked keyword rankings across search engines with Google Analytics
- Secured blog and link exchanges to bolster page and domain authority
- Optimized all newsletters, press releases, landing pages and mobile app
- Used Google Analytics, keyword ranking tools, heat maps, email marketing A/B

Blog Manager

- Wrote weekly sports column
- Wrote local feature stories
- Wrote additional content for other sections of paper
- Posted online content for the website - breaking news
- Maintained an online, daily blog
- Approached local businesses for ad opportunities
- Attended local fundraisers to garner ad-support for the paper

Sports Editor

- Managed 10+ pro-shop employees to meet strict corporate sales goals
- Booked outside tournaments and created internal ones
- Hired and trained all new pro-shop employees
- Oversaw marketing efforts to grow the practice and learning center

Marketing Manager

Brian Lichterman is a Business Development at PAAY in Fallbrook, California. View their experience, skills and work history on Malakye — the professional…

Brian Lichterman — Business Development at PAAY

Brian Lichterman

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