Bike

Golf

Lifestyle

Outdoor

Snow

Tech

Health & Fitness

Outdoors

Highly motivated and visionary marketing strategist with proven ability in marketing premium products in an omni-channel environment.  Able to provide leadership and motivation within cross-functional teams to execute strategy.  Champion for customer needs and prioritizing effort for the biggest impact. Trustworthy, technically savvy, adaptable, and persistent, able to make a significant, immediate, and positive impact.

Led YETI’s emerging market categories including Outdoor Living and Pets.  Responsibilities inclusive of business plan creation and execution, P&L management, new product commercialization, product lifecycle management, consumer insights, product marketing, and executing business strategies via strong engagement of multiple sales channels.  

-   Created the Outdoor Living and Pet categories, driving +$10M of revenue in the first 12 months
-   Led a cross-team of designers, engineers, marketers, researchers, and other stakeholders toward project deliverables and timelines resulting in launching 8 new products and 4 extensions
-   Evangelized category strategies and product roadmaps, sustaining double digit annual growth
-   Pioneered YETI’s first direct-to-consumer (DTC) only product launches as a strategy to test products, drive growth, and upend market dynamics to win
-   Drove over a dozen projects through YETI’s stage gate development process, driving organizational alignment and clarity on project timelines, features, investments, and launch objectives
-   Created campaign by which all YETI products could come together into a common vision and purpose to help guide new product development, and strengthen the consumer’s brand experience
-   Managing owned and channel inventory levels through analyzing sell-in/sell-through metrics, product innovation, and pricing strategies
-   Created and presented annual category strategy to senior leadership and cross-functional partners 
-   Led financial planning for product categories, including pricing, forecasting, and profitability


Category Manager

Developed YETI’s first outdoor chair and established new Outdoor Living business unit.
 
-   Instituted key product specifications, suppliers, testing requirements, and industry knowledge to build an internal capability for developing seating products 
-   Developed the go-to-market strategy including marketing, branding, and launch planning
-   Built a robust roadmap of products based on trend analysis, insights, competitive positioning, and unwavering commitment to consumer needs 


Product Manager

Managed Herman Miller’s flagship portfolio of high-performance seating, including iconic products such as Aeron and Embody, totaling nearly $300M in global sales. 

-   Increased revenue within our premium task seating line by over 30%, driven by strong training focus, option availability, and market positioning   
-   Led redesign and launch of stagnant stool platform, driving first year gains in both revenue (160%) and gross margin (70%)
-   Led global product transition planning, successfully transferring a $100M revenue stream to a new model


Product Manager-Associate

Product Management Specialist

Brian Langerak is a Category Manager at YETI Coolers in Austin, TX. View their experience, skills and work history on Malakye — the professional network for…

Brian Langerak — Category Manager at YETI Coolers

Brian Langerak

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Education history

Grand Valley State University

Grand Valley State University