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Lifestyle

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Global Marketing Director

Marketing & Sales

<p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">With over 18 years experience in the Outdoors and Action Sports marketplaces, Brian focuses on providing comprehensive business solutions. Whether defining brand identities, developing product assortments or constructing go-to-market initiatives, Brian delivers strategic solutions through collaborative methods to achieve targeted success.</span></p>

Providing strategic Brand-building and tactical Go-To-Market solutions to the Outdoor and Action Sports marketplaces.

Business Consultant, Owner

- Ideated, developed and implemented global brand, sports, product and retail marketing Go-To-Market initiatives and tools for Apparel, Footwear, Outerwear and Accessories categories
- Managed and executed supporting strategies for ArborCollective.com E-Commerce marketplace
- Led cross-category brand managers to align global Go-To-Market strategies and brand voice
- Identified and managed athlete and photographer relationships for content development and brand exposure
- Successfully launched Footwear category in partnership with REI, expanding distribution to all door assortment
- Launched ArborCollective.com E-Commerce site, and in the first 8 months, grew business exponentially with an advertising investment of only 4% of total revenue

- Developed, communicated and executed global brand and retail Seasonal Directives and Go-To-Market strategies and calendars for all product categories and sales channels
- Ideated and aligned brand messaging, activations and opportunities, in adherence with long-range product development plans and new sales initiatives, to amplify brand position within competitive landscape
- Measured and reported key performance and ROI metrics for all brand and retail marketing activations
- Constructed, managed and aligned global and North American marketing, design and sales support budgets
- Led cross-functional communications to ensure optimal brand/product/consumer touchpoints
- Constructed and executed global digital marketing strategies driving demand for wholesale and e-commerce channels
- Ideated and directed all creative and visual centers for product stories and seasonal content plans
- Inspired, managed and assisted in professional growth of internal/external marketing, design and sales teams

- Developed, communicated and executed global Seasonal Directives and Go-To-Market strategies and calendars for all product categories and channels, including sunwear, optical, snow/moto goggles, women’s and apparel
- Forecasted, allocated and managed global/US marketing, sports marketing and design budgets
- Established global sports/lifestyle marketing position across all channels including surfing, wakeboarding, skateboarding, motocross, snowboarding, skiing, music, fashion, digital influencers and cross-performance sports
- Managed product/brand collaborations and partnerships including B4BC, Saint Archer Brewing Co., Mastercraft, Auto Club Speedway, Physicians for Peace, Playboy, FastHouse, Hell on Wheels MC and internal athletes/ambassadors
- Provided plans, structure, tools, leadership and values to Marketing Department in accordance to company and brand goals
- Produced and communicated all retail and sales support tools including clinic videos, in-store POP, merchandising guides, incentives, trade shows, shop kid rewards program and tiered product messaging
- Measured, evaluated and communicated RIO on specific marketing initiatives including digital, event-based and press related activations

- Defined global sunwear brand marketing seasonal story and strategy for digital, retail, print, event and sales activations
- Established global sports marketing position across all sunwear channels including surfing, wakeboarding, snowboarding, motocross and cross-performance sports
- Sourced and procured athletic talent across sunwear channels
- Managed team of athletes with focus on product, building brand demand and return on investment
- Prepared, monitored and managed sunwear marketing budget including team, promotional product, events and retail support
- Developed and communicated all sunwear-related press materials, both internal and external
- Produced all video and photographic content gathering as it relates to sunwear brand marketing
- Produced all retail and sales support tools including clinic videos, in-store POP, merchandising guides, incentives and tiered product messaging
- Maintained brand presence and engagement at global events and contests
- Executed trade show strategies and logistics for sunwear marketplace
- Identified industry trends and constructed creative strategies to grow market share
- Established and executed key marketing initiatives including 2013 ASP Hurley Pro at Trestles, #FANNO3x13 activation for 3x World Champion Mick Fanning, 2013 SIMA Accessory Product of the Year nomination, 2013 Miss Mansfield contest, 2014 Hurley Surf and Enjoy Tour and 2014 Dragon Waterman contest

Global Brand Manager - Surfing

- Established global brand marketing seasonal story and strategy for digital, retail and print
- Established brand strategy for all digital marketing initiatives including NikeSurfing.com, e-commerce, social media, video/photo content, endemic media coverage, collaborations with partner companies and other Nike categories
- Assisted in the brand positioning of women’s surfing program
- Managed advertisement creative/alignment process
- Assisted in the management of athlete relations and sports marketing operations
- Managed product/athlete alignment for all geographies (i.e. North America, Western Europe, Emerging Markets and Asia/Pacific)
- Assisted in the brand strategy and production of key marketing initiatives including Nike Lowers Pro, US Open of Surfing, Surfline’s “Wave of the Winter/Summer”, Nike’s Leave a Message, Kai Neville’s Dear Suburbia, Nike Public Access and other cross-category projects
- Managed digital asset creation including banners, advertisements, look books, website features and social layouts
- Managed launch of NikeSurfing.com
- Established brand strategies for athlete’s social channels
- Launched social channels and grew audience (in 10 months):
Facebook: 2.8 million likes
Twitter: 30 thousand followers
Instagram: 24 thousand followers
Vimeo: 2.7 million loads, 716 thousand plays
- Assisted in the production of boardshorts and other surf-related products
- Established boardshort product construct for Nike Action category
- Managed product wear tests and athlete/team roundtables to analyze product 

Surfing - Global Associate Brand Manager / Digital Lead

- Managed athlete/product marketing alignment for all geographies
- Managed product inventory for athlete seeding
- Managed product orders for athlete seeding
- Assisted in the planning and execution of product/athlete roundtables and pitch backs
- Assisted with product wear tests with athletes
- Assisted in the production of board shorts and other surf-related products
- Provided support and direction for athlete photo and video shoots

Action Sports - Global Sports Marketing Vendor

- Researched, developed and presented beta Shop Kid program to Global and North America Brand teams
- Analyzed and developed a competitive program analysis across six action sports industries
- Managed promotional bag and uniform distribution for more than 300 Nike personnel at US Open of Surfing
- Provided support to Global Brand and Sports Marketing Teams during US Open of Surfing
- Developed US Open of Surfing brand tracking brief for consumer research
- Developed US Open of Surfing presentation for internal use

Action Sports - Global Marketing Intern


- Guided company in new market ventures, including the wakeboard and kiteboard industries
- Liaised with retail shops and board distributors to broaden distribution channels
- Managed team riders and served as communications liaison between riders and shaper
- Developed logos and artwork, and products including surfboards, wakesurfers, kiteboards and wake boards
- Developed press materials, including advertisements, news releases and informational kits 
- Managed interview requests, developed key messages, and secured placements in publications
- Handled accounts receivables and cultivated client relationships
- Processed custom orders for more than 250 clients in the U.S., and 45 international clients 
- Secured inclusion in and planned layout of trade show booths and displays
- Coordinated photography sessions for product and company
- Developed and maintained company website and online advertisements 
- Authored and secured cover article placement with photos in Kiteworld magazine, the kiteboarding industry’s largest publication
- Placed various advertisements in Locals Only surf magazine, Kiteworld magazine, Kiteboarder magazine, and Eastern Surf magazine, among others

Marketing Strategist

Brian Green is a Global Marketing Director at Sabal Point LLC in Costa Mesa, CA.

Brian Green — Global Marketing Director at Sabal Point LLC

Brian Green

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University of North Florida