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Commercial Business Development Director

Accounting & Finance

With over 25 years of experience in business development, marketing, and organizational leadership, I have built a proven track record of driving growth, strengthening partnerships, and leading teams to achieve exceptional results. I am passionate about developing innovative strategies that increase profitability, streamline operations, and build lasting relationships with clients and stakeholders. Throughout my career, I’ve held senior leadership roles where I successfully expanded market reach, improved workflow efficiencies, and delivered measurable improvements in performance and ROI. I take pride in combining strategic thinking with hands-on execution—whether that means managing large-scale marketing initiatives, negotiating partnerships, or mentoring teams to exceed goals. What sets me apart is my ability to see both the big picture and the operational details. I thrive in dynamic environments that demand adaptability, creativity, and a strong sense of purpose. My goal is always to contribute to an organization’s long-term success by aligning people, processes, and performance with its core mission and vision. I would welcome the opportunity to bring my experience, leadership, and passion for growth to your team. Thank you for your time and consideration, and I look forward to the chance to discuss how I can make a positive impact.

With more than 20 years of experience in marketing, business development, and strategic expansion, I’m passionate about driving innovation that leads to real-world results. At AmeriFree Water Systems, my focus is on growing our impact within the commercial space by connecting with architects, developers, builders, and commercial plumbing professionals — all while promoting eco-friendly water treatment solutions.

In my current position, I focus on:

    Cultivating strong partnerships with key players across the commercial building industry

    Targeting high-value opportunities to expand market share and brand visibility

    Creating scalable strategies that yield lasting relationships and measurable returns

What I'm working toward:

    Positioning AmeriFree as a go-to resource for sustainable, whole-building water treatment in commercial environments

    Expanding our reach through meaningful, long-term contracts and trusted collaborations

    Educating industry leaders on the importance of maintenance-free, environmentally friendly systems

    Building influence and awareness through involvement with trade organizations and professional groups

I’m always interested in connecting with forward-thinking professionals who share a passion for sustainability, innovation, and shaping the future of water treatment. Let’s connect and explore how we can drive progress together.

With over two decades of expertise in marketing, business development, and strategic growth, I am dedicated to creating innovative solutions that deliver tangible results. As part of the team at LifeSource Water Systems, my primary focus is to expand our presence in the commercial sector by building relationships with architects, developers, builders, and commercial plumbers, while championing sustainable water treatment solutions.  

**In my current role, I am responsible for:**  
- Establishing and nurturing partnerships with key industry stakeholders to drive business growth.  
- Identifying and penetrating high-potential markets in the commercial sector  
- Building a track record of creating scalable strategies and fostering long-term relationships that generate significant ROI.  

**My Current Goals Include:**  
- Establishing LifeSource as a leader in sustainable water treatment solutions for commercial applications.  
- Growing LifeSource’s footprint in key markets by securing long-term partnerships and contracts.  
- Educating industry professionals on the value of sustainable practices while providing innovative solutions that enhance operational efficiency and promote cost savings.  
- Collaborating with trade associations and professional organizations to expand LifeSource’s network and influence within the commercial sector

I’m always open to, and look forward to, connecting with like-minded professionals to share insights, explore collaboration opportunities, and discuss sustainable innovations in the water treatment industry.

Director of Commercial Business Development

Through our revolutionary PDI Process™, we help our clients secure no-bid, competitive sole source funds from major public funding agencies and multilateral development banks (MDBs).

The benefits of the PDI Process include:
 * Efficiency: fast-track funding cuts the red tape and saves our clients time and resources.
 * Accountability: due diligence and multiple audits guarantee full regulatory compliance.
 * Transparency: stringent protocols ensure that the project is well documented and knowledge-sharing occurs at every step.
 * Opportunity: streamlined processes give small to medium-sized enterprises (SMSs) access to lucrative development projects that were once out of reach.

Developed and implemented proper procedures and protocols for the Trade Business Unit. Created, branded, maintained, and updated the Global Contractors Library of over 3500 vetted vendors. 
•	Developed the annual marketing plans and budgets with overall strategy to increase our vetted provider database and facilitate overseas projects
•	Liaison between The Consortium and the Department of Commerce. Built relationships with Trade Associations, Chambers of Commerce, and SBAs. The main link between the Trade Business Unit, tech services, funding, and the Global Contractors Library.  
•	Researched, planned for, and oversaw Trade Shows for sales opportunities.  
•	Responsible for an annual department budget of $500k 
•	Created and maintained strategic alliances with community partners and trade-related associations.
•	Partnered with sales to develop strategies and materials to support the complete sales team.
•	Managed the Trade Business Unit’s monthly and bi-monthly executive reports. 
•	Stayed current on overseas projects to acquire the proper vendors and service providers needed to fill the contract and funding needs for domestic and international development. 
•	Completed monthly department reporting. Developed branding exercises on a per-project basis.

Executive Director of Marketing and Outreach

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National Marketing and Sales Consultant

Developed and implemented marketing campaigns for 400 clients nationwide. Created, enhanced and maintained MyCarPage as an after-market tool, enabling clients to promote additional services, new products, and special campaigns to consumers.  Managed a team including graphic designers, marketing, sales and web developers.

• Created of high-touch customized marketing campaigns geared toward affluent and mass market consumer. 
• Used the SEMA trade show to reach our clients in numbers.
• Generated revenue by coaching three sales representatives in product knowledge and client expectations which improved sales demonstrations for remote clients via GoToMeeting, and instilled a personal sales process for local clients. 
• Provided improved customer satisfaction for clients and consumers by consistently maximizing internet tools and resources. 
• Increased product trust factor and ignited additional revenue by upgrading ROI report generation from 10% to 100% of all clients on a monthly basis. 
• Increased product exposure through the design of unique trade show booths and marketing collateral, crafting effective press releases, cold calling campaigns, and generating referral sources.
• Launched a monthly initiative with key client relationships to maintain top-of-mind brand awareness.
• Achieved 99% client retention and increased ROI.

Director of Marketing and Client Services

Managed all aspects of a start-up company in the manufacturing and production of the snowboard product line and associated clothing and promotional materials.  This included product development, branding full product line, raw material purchasing, product testing, developing marketing campaigns and overall management of daily operations. 

• Expanded sales from local retailers to nationwide sales capabilities and eventually to international distribution. 
•  Increased revenue by 300% over five-year period.
• Sourced raw materials from manufacturers, improving product performance and appearance.  This included researching and reviewing material quality as well as negotiating pricing and contracts. 
• Designed all marketing tools including creating product brochures, catalogs, website, and collateral material.
• Ran, managed, worked and oversaw all trade show events from conception to execution. 
• Enhanced product exposure by creating unique displays at Las Vegas trade shows including designing a custom blackjack table to increase traffic flow to booth.
• Developed and managed athletic team of professional riders to increase brand awareness.
• Created clothing product line with “off mountain” diverse apparel to promote brand name off-season for full-year exposure and publicity.

Developed, designed and implemented marketing campaigns for disposable battery product line for cell phones including Samsung, Motorola, LG, Blackberry and Palm. This included product branding, testing products, and introducing new products to market.

• Collaborated with Radio Shack and 7-11 stores nationwide to increase sales.  
• Functioned as “mystery shopper” by visiting every 7-11 store in the State of TX to determine point-of-sale display effectiveness and sales capabilities of retail staff.  Re-designed merchandising and re-educated retailers in selling techniques.

Marketing & Sales Director

Managed client relations for full-service ad agency, developing and designing advertising and marketing campaigns for diverse client base including consumer goods, shoe store chains, and motorcycle retailers. 

• Facilitated the creative design, copy changes and maintained smooth working relationships throughout the client engagement.  
• Wrote copy for TV, radio, billboards, newspapers, magazines and collateral material.
• Developed creative solutions to clients’ business needs while adhering to budget constraints.
• Analyzed, tracked and reported on campaign results.

Account Executive

Brian Gorelick is a Commercial Business Development Director at AmeriFree Water in Huntington Beach, CA.

Brian Gorelick

Brian Gorelick

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