Bike

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Wake

Health & Fitness

Photography

Family

Fine art

International travel

World history

Work / profession

Action sports (all of them)

Marketing profession

Action Sports Marketing Professional / Photographer and Videographer

Digital & Media

Creative Producer of Polished Marketing Campaigns with more “grass-roots” Level Budgets. 

B2 Action Sports Marketing 
Fake Leg Photography
@fakelegphotography
Social Media Content Provider
2010-Current

Abbreviated Client List: 
Hurley, Huntington Surf and Sport (3 Locations), Xcel Wetsuits, Quiksilver, Surfline, RVCA, Slater Designs and Individual Professional Surfers and MMA Fighters Worldwide.

•	Provide each company with video and photography content of their sponsored athletes, staff and events attended.
•	Provide photography and video for use with, but not limited to, Social Media, POS Displays, Catalogs, Trade Show Materials and Websites.



•	Exceeded sales objective by 48% utilizing strategic ‘new products’ pre-booking program with Key Accounts prior to launch.
•	Increased sales by 37% in a down market by shifting product focus to KEY MSRP’s.
•	Restructured product delivery dates with overseas manufacturing to meet/exceed Industry expectations.
•	Saved over $75K in Marketing expenses by transitioning from expensive print media contracts to a more relevant and cost effective social media/web campaigns.
•	Increased Divisional profitability 10% by accurate product forecasting.


National Sales and Marketing Manager - Action Sports

•	Created a National Distribution Network responsible for an additional 35% sales increase in new business.
•	Added $180K in sales by developing an OEM program in market segments outside of the Action Sports Industry. 
•	Created and sourced all Visual Material for product packaging, In-store point of purchase, digital and print advertising 20% under budget.
•	Recruited, Evaluated and Mentored all Sales and Marketing Staff to achieve our sales target of $1mil in the initial year of business.
•	Traveled on average 28 weeks per year, each year coming in on average 15% under allotted travel budget.


VP Sales and Marketing - Action Sports

•	Shifted Company Trade Show focus leading to a 100% increase in on-site sales.
•	Analyzed event data and streamlined Company (event) calendar to fall within budget for the first time in Company history.
•	Managed and maintained all Marketing, Event and Trade Show inventory cutting loss by 80%.
•	Analyzed, tracked and reported on all post-event communications, opportunities and return on investment (ROI) in formal written summary to Company Owners and Board of Directors.
•	Created an athlete support program whereby all sponsored racers purchased products through existing stocking-dealers leading to a 30% increase in sponsorship sales.


National Sales and Marketing Manager - Motocross Division

•	Co-branded a specific line of Slime products with leading name brands such as Schwinn and GT Bicycles leading to a 38% increase in sales.
•	Added $400,000 in new-business sales by developing modified product packaging and price-points for REI, Bass Pro Shops and Cabela’s through their Powersports/ATV Division.
•	Created a pre-stocked point-of-sale display with interactive element for dealers to demonstrate Slime leading to a 35% increase in dealer sales on average.
•	Utilized my relationships in the world of off-road racing to secure global Brand representation from trusted, professional athletes for “pennies on the dollar.” (Baja 500, 1000, Dakar Rally Africa, Grand National Cross-Country Series).


Global Sales and Marketing Manager - Action Sports

Brian Bott is an Action Sports Marketing Professional / Photographer and Videographer at B2 Action Sports Marketing in Irvine, CA.

Brian Bott

Brian Bott

Brian Bott

Skills

Interests

Industries

Companies (0)