In my own words
— BrianHello. I’m a Creative Director with over 20 years of experience developing creative environments and teams. Let me help your organization craft your story and connect with the right customers. I am very hands on, still enjoy creating, and add versatility to any team. In addition, I can add value to your organization by identifying and solving the processes that hinder and slow creative departments. If you are looking for a hands on creative that brings management, development, proficiency and motivation to your team ... let’s get started.
Trajectory
Jan 2022 — Now
Principal, Creative Services · CoreLogic
Direct, inspire, lead, and support all levels of design and creative talent, building and advancing a positive and highly productive design team.
• Create effective marketing communications that drive engagement and generate leads.
• Work with executives to pitch and develop concepts + strategies, and then execute on deliverables.
• Solve complex workflow problems with simple solutions, such as revising creative intake forms and creating data asset management solutions.
Aug 2017 — Now
Web Development & Creative Direction · KniTec Inc
Deliver the best UI/UX experience + design principles to KniTec, one of the largest hospitality technology dealers in the country.
• Support multiple website platforms along with 3rd party integration.
• Identify the opportunity of ecommerce and develop for an additional stream of income.
• Certification in manufacturing software to add further value as a B2B service.
• Creation of all company branding, presentations, how-to videos and experiences.
Feb 2013 — Aug 2017
CREATIVE DIRECTOR, MARKETING · Lumina Media
My role was to implement our creative vision across the company and become the point of reference for any creative project to make its way to our customers. We were looking to achieve the best results, both visually and essentially to meet customer expectations and drive sustainable growth.
• Work with executives to re-brand, refresh, and develop corporate identity.
• Translating creative vision across digital, print, and event marketing for 18 distinct brands.
• Creative team motivation, mentoring, and development.
• Effectively communicate objectives across multiple departments.
• Develop and support intake and assignment of all company marketing design tasks.
Sep 2001 — Feb 2013
SENIOR MARKETING ART DIRECTOR · BowTie Inc
I managed and motivate the marketing designers and oversaw the creation of sell sheets, email blasts, catalogs, videos, epremiums, trade show graphics, photo and video promos, as well as wordpress programming and web design.
May 1997 — Sep 2001
ART DIRECTOR / ADVERTISING ART DIRECTOR · Surfing Magazine
Managed a team of 3 designers while working closely with the Creative Director to design a monthly magazine and special projects. In addition, I worked with external clients to create custom ads for various surf brands
May 1995 — May 1997
ASSISTANT ART DIRECTOR · ASR, Interbike, and Surf Business Magazine
Worked with a team of 4 designers, 5 editors, and a creative director.
Traveled to and helped manage tradeshow graphics for Action Sports Retailer and InterBike tradeshows in Southern California, Las Vegas and Pennsylvania.
Activity
Education history
Cal State University, Northridge
1995 | 1990 - 1995
