Brett Snowball
Strategic Brand Consultant · Brett Snowball Design
Vancouver, British Columbia
In My Own Words
<p>I help government agencies and industry associations across Western Canada with strategic brand development. </p><p><br></p><p>Most organizations need senior-level design expertise but don't want the complexity of hiring new staff or managing agency account teams. I work as an extension of your communications team, providing immediate access to strategic design thinking from the same person who handles your projects.</p><p><br></p><p>I take time to understand your industry first. Then I create brand solutions that serve your specific organizational goals Whether you're navigating government compliance requirements, industry regulations, or complex stakeholder environments, I understand how these sectors operate.</p><p><br></p><p>Recent projects include federal rebranding for Pacific Economic Development Canada, ongoing brand strategy for BC Maritime Employers Association, and campaign development for First Nations Health Authority.</p><p><br></p><p>I'm based in Vancouver and work across BC, Alberta, and Saskatchewan. Clients consistently note my organization, reliability, and ability to develop solutions they hadn't considered.</p><p><br></p><p>If you need strategic brand development without expanding your internal team, let's talk about your project.</p>
Work Experience
Founder & Strategic Brand Consultant
Brett Snowball Design2020 – Present
Strategic brand development for government agencies, industry associations, and regulated organizations across Western Canada. Most organizations need senior-level design expertise but face poor options - managing agency account teams or dealing with the time and cost of hiring internally. I provide a third option, working as an extension of communications teams without expanding internal staff. Develop brand strategies by understanding industry requirements and organizational context before creating solutions. Navigate complex stakeholder environments, regulatory compliance requirements, and multi-departmental approval processes. Provide strategic design thinking from the same person who handles projects and understands sector-specific operational needs. Led federal rebranding for Pacific Economic Development Canada achieving 78% approval rating across federal departments. Maintain strategic partnership with BC Maritime Employers Association through organizational transitions and comprehensive communications coordination. Developed culturally sensitive campaigns for First Nations Health Authority requiring specialized community consultation protocols. Based in Vancouver, working across British Columbia, Alberta, and Saskatchewan. Focus on understanding how government agencies, industry associations, and regulated organizations operate rather than applying generic design approaches.
Brand Strategy Consultant
UpWork2020 – 2022
Developed strategic brand solutions for business clients including market positioning, visual narrative development, and cohesive brand strategy. Worked directly with business owners to address branding challenges and develop solutions aligned with industry requirements and business objectives. Early experience in client consultation and strategic brand thinking.
Production Assistant
Walter Wraith Apparel2019 – 2020
Coordinated cross-functional teams including technical designers, pattern makers, design team, and garment production to meet critical timeline requirements. Managed fitting sessions and provided solutions for pattern corrections while maintaining quality standards. Developed understanding of complex production coordination and stakeholder management in fast-paced creative environment.
Graphic Designer
Number 7 Graphics2017 – 2020
Provided strategic graphic design solutions focusing on storefront visual identity and vehicle graphics for local businesses. Created dynamic design solutions including vehicle wraps, storefront window graphics, and environmental branding to help small and medium-sized businesses strengthen their local market presence.
Education
Certificate (2) - Industrial Product Design + Communication Design
Emily Carr University of Art + Design2017 – 2020
Certificate (2) - Industrial Product Design + Communication Design
Certificate - Streetwear Essentials Program
Parsons School of Design2020 – 2021
Certificate - Streetwear Essentials Program