Brett Burleigh
Vice President, Operations · RUAG Ammotec USA
Jacksonville, FL
In My Own Words
Accomplished Business and Product Development Leader with strong background in complex sales, marketing, eCommerce, and business operations, including product and sales management. Adept at building and leading high-performing teams, executing change, elevating productivity, and improving bottom line profitability. Skilled in detail-oriented process design to optimize operational efficiencies, while possessing a strong financial acumen to manage, monitor, and analyze budgets and spending. Effectively partners with C-level stakeholders, positioning companies in highly competitive markets to become industry leaders by strengthening margins, streamlining processes and increasing ROI. Areas of Expertise: Product Development Client & Customer Engagement Conflict Resolution Process Improvements Negotiations, including Union International & Domestic Sourcing Third-party Contracting Storyboarding & Copywriting People Leadership Forecasting Procurement Database Design & Testing Excel Mastery Financial acumen Business Integrations
Work Experience
Director, Strategic Operations
RUAG Ammotec USA2019 – Present
Led day to day management of business, including manufacturing, customer service, logistics and supply chain, regulatory compliance, procurement, and quality as well as planning and executing strategic initiatives for the world’s fourth largest ammunition manufacturer’s venture in the United States. - Enabled sales growth of 100% YoY by establishing proper S&OP processes, partnering with sales divisions to alleviate previous concerns of inventory, lead times, and transparency to processes - Consolidated Five warehouses throughout the United States into one east coast seaboard, reducing operating expenses by $500k annually and improving availability of product by two weeks - Stood up operations to support Direct-to-Consumer channel netting 65% net margin - Consolidated annual freight spend for 27% savings YoY, while simultaneously creating secondary and tertiary providers - Jump-started US Manufacturing from Zero to 250% stated capacity in less than 30 days, enabling US Sales Team to hit annual budget in early Q3 of Fiscal Year during COVID-19 market craze - Established Governance plan for start-up sized business to effectively manage its own operation under European-owned holding companies, creating freedom to operate independently and trust in empowered employees to accomplished global objectives
Ecommerce, Outdoor and Omnichannel Sales Manager
Advantus Corp2017 – 2019
Directed day to day operations, marketing, and merchandising for online sales channels, including company website, Amazon, Walmart and Target. - Designed and launched annual product lines and sales strategies for tactical gear and luggage operating division, including brand management in over 200 larger retailer chains for; Seward Trunk, Mercury Luggage, and Mercury Tactical Gear. - Collaborates with cross-functional business partners to creatively design, advance, and implement efficient enterprise operational solutions that embrace the company's vision for driving optimal eCommerce results in the areas of on-line customer shopping experience, profitability, service, and sales growth. - Drove business volume and profit growth with targeted key accounts; Up 304% YOY on Target.com, Up 30% YOY on Amazon.com, and Increased bottom line profitability of 15% for Walmart.com. - Launched new sales channel, providing strategic alliances and business opportunities in; Tactical Gear, Outdoor Products, and Pool Floats. - Guide omni-channel/eCommerce cross-functional operational initiatives to include eCommerce fulfillment initiatives, eCommerce analytics and performance metrics, business and operational policies and processes, budget formulation and monitoring, project management, and coordinating enterprise business system integration and sustainment. - Led product development workshops for the Cut & Sew division, including; deep dives into the marketplace, competitive advantage, and managing the development of new products with our internal and external design firm. - Build brand awareness while fostering and maintaining excellent working relationships with buyers and Divisional Merchandise Managers.
Business Transition Manager
Advantus Corp2016 – 2017
Charge includes the integration of Mercury Luggage Seward Trunk into Advantus Corporation. Due to merger and acquisition, the company experienced significant revenue growth and human capital, and launched three major product initiatives - Provided seminal leadership to Executive-level stakeholders in terms of legacy process and business integration into greater corporate framework. - Spearheaded change management projects while evaluating progress-prohibitive risk and issues. - Developed corporate strategy for legacy and new products, based on sales channels and customer outreach. - Successfully oversaw Mercury Luggage facility closure and relocation to state-of-the-art distribution center. - Streamlined legacy business, resulting in 13% profit. - Secured cost savings of $1.5MM through on point organizational restructuring and renegotiating Vendor contracts. - Developed and Integrated new business practices including; re-branding of solutions with new marketing strategy and materials, highlighting competitive advantages for legacy and new products, value proposition for partners and customer.
Executive Vice-President
Mercury Luggage Seward Trunk2016 – 2016
Oversaw operations, product development, corporate branding, new business development, forecasting, as well as sales and sales support; spearheaded banking relationships, guarantors, and lines of credit administration - Led 10-person sales team, consistently meeting annual corporate goals for revenue and profitability in military, government, travel, school, and camp markets. - Directed successful Business-to-Customer and Business-to-Consumer marketing campaigns. - Increased sales 12% in first year while growing bottom line profit 15% - market penetration efforts secured top-earning retail brand accounts, including e-comm location accounts. - Designed/launched annual product lines and sales strategies for tactical gear and luggage. - Developed corporate branding and strategies for Seward Trunk and Code Alpha Tactical Gear. - Served as Representative for Union negotiations.
Vice President
Mercury Luggage Seward Trunk2014 – 2016
Spearheaded P/L for operations and supply chain functions of three factories overseas, one domestic, as well as domestic footlocker manufacturing and assembly; managed product development, human resource, and IT - Oversaw international factory operations and strategic partnership with vendors in China and Taiwan. - Lead operations for Direct Import programs to major US Retailers. - Managed product design, sourcing, life-cycle, and production scheduling as well as raw material procurement. - Increased profitability 10% by improving inventory management processes. - Cut vendor costs 5% through improved planning and negotiations. - Successfully managed operations while leading Sales and Marketing divisions for two years.
Director, Operations, Development & Supply Chain
Mercury Luggage Seward Trunk2012 – 2014
Responsible for managing and driving results for all areas of operations, including manufacturing, production planning and scheduling, and supply chain in support of safety, quality, delivery, inventory and cost / productivity targets - Streamlined purchasing and forecasting process, decreasing Out-of-Stocks by 80% - Negotiated price decreases for top products and raw materials, resulting in 4% increase in gross margin - Built and implemented the first formalized forecasting tool to review raw material usage as well as hardware needs for the domestic trunk assembly factory. These reliable measures increased company accuracy, thus reducing the need for additional costs related to the air-freight of production components.
Project Manager
Mercury Luggage Seward Trunk2012 – 2012
Helmed ERP transition and implementation, restoring company momentum for operations and sales efforts - Increased organizational efficiency by 15% via shipping speed and accuracy, reduction in customer fines, and transparency to processes across business. - Reevaluated original technology partners' services, determining performance and ROI. - Leveraged Six Sigma methodology, developing lean business processes. - Led technology vendor overcharge investigation, assisting counsel with civil lawsuit preparation. - Automated order entry for EDI customers. - Revitalized database, aligning with reporting, accountability, and transparency goals within a six-month time frame.
Process Design Analyst
Bank of America Merrill Lynch2010 – 2011
Led Project Team on corporate strategy development, supporting teams working with high net worth clients - Served as Six-Sigma team member, integrating and merging two of the world's largest investment banking systems. - Conceptualized customer-oriented service model for largest global wealth management bank. - Redesigned processes for account opening, leveraging sound process improvement models and techniques.
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