Lead the SCUBAPRO content marketing team within Johnson Outdoors' in-house agency through a company-wide digital transformation. • Led an overhaul of SCUBAPRO social media strategy resulting in dramatic YoY KPI growth. • Established and manage global ambassador and creator marketing program, generating strategic work-made-for-hire content for thousands of SKUs, amplifying brand reach online/offline, and supplying 80% of the social media content mix aligning with brand voice. • Actively scaling end-to-end content production and creative development by increasing global shoots per year, onboarding new agencies and freelancers, and ensuring timely on-strategy asset delivery. • Functioning as a creative director, develop global brand and product campaign creative strategies that have supported extremely successful marketing activation plans. • Working on the brand side pre-agency, implemented an updated visual identity, including photography style, mood, color tones, and design elements to strategically broaden appeal with expanded market segments. • Responsible for several budgets across U.S. and EMEA business entities, effectively delivering on marketing objectives while maximizing ROI.