Brent Bearden

Marketing Manager · Kaenon Eyewear

Orange, CA

In My Own Words

Accomplished marketing and sales professional with 16 years experience working with retailers, sales teams, ambassadors and agencies building high-impact programs that build awareness abs sell-through. Proven ability to manage difficult situations and understanding needs of business partners and clients to exceed goals.

Work Experience

Marketing Manager

Kaenon Eyewear

2015 – Present

Built strategy for training tools, sports marketing, and retail marketing to help drive sales and create brand awareness. Interim Sales Manager and grew the business from 2.2 million to 3.3 million in a six-month span Managed twenty seven sales reps Grew Sales by 20% Content Creator to drive sales at wholesale and DTC Developed strategy to drive point of purchase Developed new trade show booth Managed trade show contracts with vendors, booth space selection, 3rd party vendor to set-up booth, and booth merchandising Negotiated contracts with vendors on new Kaenon displays Grew social media platforms by 137%

Alternative Marketing Manager

Arnette Eyewear

2013 – 2015

Educated retail employees to elevate sales by an average of 55% Led the strategy and execution of all retail tours Managed an outside creative agency: developed training tools, point of purchase, and advertising campaigns Responsible for communication between the sales and marketing team to help drive point of purchase Key point of contact for retailer relations Budget controller of all core retail events Managed all in-store branding for key and core accounts Developed merchandising strategy for sales team

Sports Marketing Specialist

Arnette Eyewear/ Oakley

2011 – 2013

Managed the surf, skate, snow, wakeboard and MX athletes. Created the Cash Pot Surf Series that had eight stops in North America, that was connected with local retailers. I also created short videos in surf and skate called "Multiple Personality Disorder" that got over 200,000 views.