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Social Media Manager

Top Management

I was born and raised in San Diego, CA and a Summa Cum Laude graduate of Loyola Marymount University, with a degree in Communication Studies with a focus in Public Relations. I developed a strong interest in popular culture, especially within the realms of music and fashion at a young age. Since my early teens to present, I enjoy reading articles and blogs about music, fashion, and the interlacing culture surrounding both. With my work experience, I have the knowledge and tool set to produce regular content schedules, manage brand accounts, and curate social media content. With my goal oriented personality, I want to contribute to the development of popular culture and expand my experience working with individuals within the industry.

Check out my portfolio to learn more: https://bdeaguirre.weebly.com/

- Manage day-to-day communication with outbound leads to ensure productive partnerships and quality content is posted regularly
- Develop creative copywriting and editing skills to elevate company storytelling to potential partners, users and influencers
- Produce and organize a daily content schedule through Trello while tracking analytics through Union Metrics
- Foster a global community by moderating posts to enhance reach and engagement

- Operated as a corporate HR representative to store managers by providing staffing solutions to advance retail store operations
- Managed 1,000 new hires, job requisitions, and terminations via Workday and Cybershift for 500 stores nationwide
- Processed promotions, demotions and I-9 verifications 
- Assisted in producing copy for Exit Surveys distributed to store supervisors in the U.S., Puerto Rico and Canada
- Authored a Workday Guide to integrate current and future contractors on work processes

Human Resources Coordinator (Contractor)

- Scouted and on-boarded 15 new brands to the Revel mobile app
- Acquired media assets and product release dates from Revel’s 30 on-boarded brands to create social media content calendars for Instagram, Facebook and Twitter
- Engaged with Revel’s social media community to increase brand transparency and build brand advocates while tracking growth through Google Analytics 
- Collaborated with marketing team to develop brand strategies and social media campaigns to cross-pollinate audiences and produce organic brand growth 
- Headed vendor relations to plan future app content and created 300 SKUs on Stripe for upcoming product releases
- Directed brand partners through processes and navigation of Revel’s backend software to enable seamless integration and productive partnerships

Social Media Coordinator (Intern to Contractor)

- Managed onsite logistics for Issue 06 release party with 1,500+ guests
- Assisted with event production schedule and formatting 
- Enhanced skills in producing events from concept to completion

Project Management Intern

- Sourced vendors and handled invoices to produce ‘Jah Feel’ summer collection
- Managed online and in-store inventory and tracked monthly sales goals on Shopify
- Conducted shop floor to cater to customer needs while sharing brand and product knowledge

Public Relations Intern

- Assisted supervisor with creative direction and production schedule to produce ‘Jah Feel’ collection
- Managed online and in-store inventory and tracked monthly sales goals on Shopify
- Conducted shop floor to cater to customer needs while sharing brand and product knowledge 

Apparel Intern 

- Organized and planned daily activities
- Attended to any guests needs, problems and/or questions
- Completed assigned tasks, maintained flexibility as demands occurred while including assisting team members	  
- Processed customer cash, credit, and/or debit card transactions and refunds/exchanges of merchandise affiliations 


Child Care Provider

Brennan de Aguirre is a Social Media Manager at Sneakerhead Stories in Irvine, CA.

Brennan de Aguirre

Brennan de Aguirre

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