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STRENGTHS & QUALIFICATIONS

Brand Direction, Creative Direction & Product Marketing: Visionary marketing director with a proven track record evolving brands through product marketing strategy, integrated marketing plans, creative campaigns, partnerships, engaging brand content and experiences that enhance brand perception & exposure.

Campaign Management, Content Development & Design Direction: 10+ years experience planning, directing and delivering innovative award winning creative, content, marketing campaigns and product designs within the outdoor and action sports industry. Providing clear and concise communication with creative resources, designers, product development & vendors.

Technical Skills: Adobe CS, MS Office and proficient in Macintosh OS. Extensive knowledge base in marketing channels and marketing advertising: print, digital, PR, social, B2C/B2B, events, retail & websites. Extensive knowledge in manufacturing and graphic applications related to marketing materials & product development: printing processes, paints, inks, color, materials, finishes, textiles, die-cutting, injection-molding & tooling.

Giro Sport Design – Responsible for overall brand direction, product marketing, go-to-market plans and all aspects the Giro Snow category integrated marketing strategy, campaigns and execution. Brought new innovative products to market annually and grew the business year-over-year, while maintaining Giro's global leadership position in cycling & snow helmets. Resulting in increased market share, Giro's best snow category sales with annual 10-20% growth in snow helmets and annual 40-60% goggle category growth­ positioning Giro as the #3 goggle brand globally. Effectively worked with internal teams and external partners to launch new products, campaigns and events while meeting budgets and exceeding expectations. Brought new life, authenticity and a fresh look & feel to the Giro brand. Which resulted in a vastly improved brand perception, greater brand awareness & exposure­ increasing product demand and setting the standard for the Giro brand overall.

Web:
giro.com
giro.com/TheGiroStory

Campaigns:
giro.com/VIVID
giro.com/Poached
giro.com/IntoTheWhite
giro.com/MidnightSun
giro.com/Engrained
giro.com/UnpluggedJapan
giro.com/LocalsOnly

Social:
instagram.com/girosnow
facebook.com/girosnow
youtube.com/girosportdesign

Senior Brand Manager

Responsible for brand direction, product marketing, go-to-market plans and product messaging for all marketing mediums: packaging, presentations, catalogs, web, social media, product videos and overall imagery. Provide product direction and product concepts that align with brand direction and create first-to-market products. Expert on competition, outside influences and trends to help guide product direction. Provide product design direction, product briefing and color direction on new iPhone 5 product lines and overall products. Development of new application finishes for graphics on product and packaging. Management of current licensed projects and development of future collaborations and licensed product offerings. Manage, direct and collaborate with industrial designers, graphic designers, product developers, marketing staff, sales staff and vendors.

Brand Manager

Oversaw key product categories: Men’s Sportswear Apparel, Snow Outerwear, Skate Apparel, Denim & Footwear. Developed positioning strategies and collaborated with the internal design groups to leverage the brand through product offerings, product messaging and global marketing campaign objectives. Collaborated with team rider/athletes, M&D, sales staff and consumer insights to identify, create and launch new product opportunities, technologies and develop compelling product marketing strategies. Creative briefing, direction and execution of all go-to-market aspects for product marketing campaigns from concept to creation: Print advertising, product catalogs, lookbooks, photoshoots, web, e-com, social media, product videos, TV commercials, product/athlete activation strategies, promotional merchandise, packaging, retail displays, POP, tradeshows, events, PR and sales materials.

Product Marketing Manager

Responsible for all aspects of product line planning, BOM management, design, new technology and development of the global snowboard product line (300 SKUs+) for the global leader in snowboarding equipment and related outdoor apparel. Responsible for maintaining and growth of the category business: $150M & 60% market share. Led and directed all aspects of the design process from concept to final production product with JDK Design agency, in-house designers, contract designers and vendors. Inspired and collaborated with team athletes, designers, artists, developers and engineers in all stages of product R&D. Co-developed and merchandised the category, related hardgoods, softgoods and product packaging. Acted as a hub of information and process between product design, sales, manufacturing, logistics, and market- ing to ensure quality & timely delivery of products. Maintained master calendar with significant development and manufacturing milestones in order to facilitate communications and relationships with multiple international & domestic manufacturers & material vendors. Balanced needs of cost efficiency, meeting gross margin goals, streamlining manufacturing, and maintaining the highest quality standards in the industry. Delivered on annual category initiatives, seamless product offerings with the alignment of marketing goals, sales goals and the overall brand image. Developed and implemented new technologies, product features and environmental initiatives into the product line annually. Patent issued for concepts and technologies developed.

Product Line Manager

Managed and directed all board graphics from briefing, concept to creation, development and final execution. Collaborated with Jager Di Paola Kemp Design on design direction and with designers, artists, production designers, team riders, sales & marketing on graphic development. Communicated with multiple factories, engineering and quality control. Developed new graphic applications in collaboration with Jager Di Paola Kemp Design, designers, artists, and team riders. In-house source for trends in graphics, design and color for Burton Hardgoods.

Product Design Manager

Gravis Footwear – Marketing Assistant – Internship
Assisted in product development, feedback on product design and marketing of Gravis Footwear to set the foundation in the early years of the company.

Marketing Assistant 

Brendan Murphey is a Senior Brand Manager at Giro Sport Design – Vista Outdoor / BRG Sports / Easton Bell Sport in Salt Lake City, UT.

Brendan Murphey

Brendan Murphey

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University of New Hampshire, Keene State College