Brendan Michell

Digital Content and Merchandising Specialist · Summit Sales NW

Bellingham, Washington

In My Own Words

Summit Sales NW leverages my 3+ years of expertise in digital merchandising, content marketing, and CRO management to optimize their e-commerce strategies. As a Digital Content and Merchandising Specialist, I support the team in driving online sales growth through data-driven content initiatives, social media optimization, and strategic product placement. <br><br>Previously, at University Book Store, our team enhanced e-commerce operations by streamlining workflows and improving customer engagement. My mission is to deliver results through innovative digital marketing strategies while fostering collaboration across teams to achieve shared goals in the competitive e-commerce landscape.

Work Experience

Digital Content and Merchandising Specialist

Summit Sales NW

2022 – Present

In my role at Summit Sales NW, I specialized in managing the digital content for Cascade Designs’ Amazon account, which generates significant annual revenue. I routinely updated product listings, ensuring they were accurate and engaging. My efforts included A/B testing to optimize performance and delivering insightful reports to the VP and CMO, showcasing our impact on customer behavior, sales, and conversion.

Klaviyo Implementation Project Lead

evo

2024 – 2025

I successfully led the Klaviyo implementation project, achieving significant milestones in customer engagement and revenue generation. • Coordinated with stakeholders to ensure a smooth transition from Bluecore to Klaviyo, addressing key deadlines and processes. • Successfully transitioned over one millions subscribers while also optimizing customer segmentation for reduced churn and increased ingagement. • Updated existing email automations, including welcome, winback, and abandonment flows, resulting in improved conversion rates and overall customer lifetime value. • Implemented A/B testing strategies for email optimization, driving continuous performance improvements.

E-Commerce Supervisor

University Book Store

2020 – 2022

At University Book Store, I spearheaded initiatives to enhance e-commerce performance, focusing on site design and customer attraction. I successfully implemented email strategies that resulted in a 520% revenue increase year-over-year and transitioned our email platform to Klaviyo for improved functionality. My efforts in social media optimization and paid media campaigns significantly boosted our online presence and sales.

Brand Manager

Summit Sports Companies

2019 – 2020

I played a pivotal role in elevating Summit Sports Companies' brand presence through targeted marketing initiatives. • Planned and executed marketing campaigns that resulted in a 25% increase in site traffic and engagement. • Cultivated strategic partnerships with major brands, leading to mutually beneficial marketing programs across various platforms. • Managed and optimized affiliate marketing relationships, contributing to a 15% revenue growth.