Brandon Yergey
Field Marketing Manager · CenturyLink
Arvada, COIn My Own Words
I am a culture champion. I believe in the power of "we". I embrace the concepts of collaboration and cooperation and I DO believe teamwork makes the dream work.
When was the last time you were a member of a great team? How did that feel? Did you understand your mission and purpose? Did you have complete trust in your teammates, co-workers or group partners? If so, I bet you had an extremely fulfilling sense of belonging and value and were consistently proud of of your results and outputs. I bet you got. stuff. done. Now, are you lucky enough to have that feeling today? If not, have you made it your mission to get back to that environment?
I feel extremely fortunate to have been part of some great teams in my life and to have worked (and played) alongside some truly exceptional individuals. This is why I strive to do my part to build a positive, trustworthy, collaborative environment from the inside out everywhere I go and in everything I do. That project of yours? Sounds cool; how can I help? That challenge you're facing? I have an idea; have you thought of this?
With each new challenge comes opportunity. Embrace the journey before worrying about the results. If you have the right team, you'll develop the right plan. If you have the right plan, the results will follow. Work to surround yourself with people with unique perspectives and diverse experiences. Challenge the status quo and be relentless in the pursuit of improvement and above all, stay positive!
Work Experience
Field Marketing Manager
CenturyLink2016 – Present
• Actively enhancing company public image through sports marketing partnerships, community and non-profit partnerships and proactive PR • Multi-state regional oversight, implementation and execution of global CenturyLink Foundation initiatives • Develop and manage regional sponsorship and CSR campaigns and events • Direct experiential activation agencies for creation of hyper-local assets to highlight regional sports partnerships adhering to brand standards • Ownership of regional budget related to sports marketing and CSR strategy • Program measurement/ROE/ROI • National, regional and local cross-functional collaboration with executive leadership, B2B/B2C sales and marketing, finance and brand teams • Leading cross-regional sub-committees for CSR & sponsorship
Community Marketing Manager
DICK'S Sporting Goods2010 – 2016
• Customer/community relationship development with local youth sports leagues and associations, schools and professional teams to build database scale, drive brick/mortar and omni-channel traffic, gain market share and drive brand affinity • Ownership of multiple budgets, including corporate sponsorship activation with pro teams (overseeing third party creative and activation agencies)
Event Specialist
National Cinemedia/NCM Media Networks2008 – 2010
• Managed 250+ events and 1,600+ event sites annually • Coordinated all event logistics • Client list including Weight Watchers, Best Buy, the NHL and the UFC
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