Brandon Toon
Graphic Design · Arizona Natural Concepts Dispensary
Phoenix, CA
In My Own Words
Seasoned creative pro with a dynamic 20 year career in print, web, and multimedia. Balances innovation and practicality, consistently driving business results. Proven in relationship building, team development, and effective communication. Skilled in problem solving and deadline management, with a keen understanding of business operations and customer needs. Demonstrates talent in creating supportive environments for creative excellence.
Work Experience
Lead Designer
Arizona Natural Concepts Dispensary2023 – Present
Lead collaborative efforts with the marketing team, to deliver innovative concepts for standout marketing materials. Create package designs for in-house brands, imparting a refined and branded aesthetic across all product lines. Cultivate a distinctive look for product photography, aligning seamlessly with the visual identity of in-house brands.
Creative Director Lead Designer
Brand ON Design2021 – 2022
Crafted compelling digital and print designs spanning diverse industries. Spearheaded groundbreaking campaigns for brand elevation and marketing impact. Conceptualized visual strategy, crafted layouts, and developed branding for print and new media advertising. Thrived in collaborative environments, offering direction to design teams, ensuring the delivery of impactful marketing collateral.
Creative Director Lead Designer
Nirvana Center Dispensaries2019 – 2021
Partnered with the marketing dept to develop fresh concepts and provide exceptional marketing collateral. Spearheaded the design of storefronts and POS stations, establishing a professional branded look throughout. Developed a consistent look & feel for all advertisements, maintaining the original parent company branding. Created marketing collateral, including apparel, advertisements, logo design, and web graphics.
Co Owner Operation Manager
Rubbish Works2012 – 2019
Turned around a failing business, achieving 100% growth in the first two years. Fostered new business through trade shows and proactive client communication. Oversaw business-wide changes for modernization and organization. Enhanced brand awareness through marketing campaigns and social media. Supported and supervised a team of 5 -10 professionals.
Lead Designer
Moby Dick Unlimited2014 – 2018
(Remote) Designed and produced merchandise for prominent social media influencers. Clients include: Logan Paul, Jake Paul, Mr. Beast, Roman Atwood, and more. Oversaw, guided and coached teams of junior designers. Designed graphics for apparel, social platforms, logos and promotions for marketing purposes. Developed unique graphic concepts while consistently working within defined technical constraints.
Lead Designer
LAMP Apparel2012 – 2014
(Remote) Conceptualized apparel graphics, collaborating with the marketing team to bring it all to life. Supervised design and production staff, managing deadlines for project completion. Designed graphics for apparel, websites, marketing, and promotional pieces.
Senior Designer
Spirit Activewear2011 – 2012
Developed creative designs for clothing lines, utilizing Adobe Creative Suite tools. Recognized by ownership and management for fresh thinking and creativity. Acquired responsibilities of the creative director in the final 6 months, overseeing a design team.
Education
Projects
Darkstar - Advertisements
Create print and web ads for Darkstar Skateboards! Showcase products and apparel while fitting to the brand guidelines.
