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Sr. Director of Product Development

Engineering & Production

An accomplished design leader with an exceptional record in managing product design programs and departments, I have a consistent history of success facilitating dramatic revenue growth through the delivery of innovative designs, brand strategies, high-speed commercialization, and creative solutions. I've led the design and launch of hundreds of products to multiple retail channels and am adept at directing overseas manufacturing units in tooling, prototyping, and mass production. I am an effective leader with proven results in recruiting, developing, and leading top-performing teams.

I am seeking a new opportunity to apply my product design and leadership skills to help a progressive company achieve and exceed goals. Most recently, I was Senior Director of Product Development for Igloo, where I served as strategist and launch leader of new product lines that successfully reenergized this iconic 70-year-old privately held company and established American-made brand. 

Previously, I was Director of Design and Innovation for bubba brands and played a key role in growing the organization from a $4M company to an $83M acquisition.  I have strong results in increasing revenue, growing market share, delivering patents, introducing new products, and growing ecommerce.

Throughout my career, I have been a product design leader who brings new creative energy to the team and the company. I have proven results in assessing product lines and identifying new opportunities for global market growth and revenue generation. I have researched and implemented new sourcing and manufacturing initiatives that realized significant margin improvement and were adopted company-wide.


Leading new product initiatives for USB & Under Armour Brand.

Developing ground breaking new products across multiple categories by utilizing true consumer insights and intelligent design from concept and strategy to delivery, I oversaw the planning, design, sourcing and launch of these lines. I managed and mentored a team of 8 industrial designers, partnering with 6 graphic designers and 3 packaging designers. As the liaison between 3 campuses and multiple teams, I initiated a new level of collaboration and cross-disciplinary project approach. I served as Strategic Product Champion to internal and external stakeholders.

ACCOMPLISHMENTS:  I developed strategy and oversaw the launch of an average of 80 new products annually, with a 97% on-shelf hit rate and increased revenue, EBITDA and Market Share YoY. I drove cross-functional collaboration, ensuring new product development initiatives were on time, on cost and on spec within specified budgets. 

Senior Director of Product Development

I oversaw the design direction and strategy for this $83M consumer products company, directing development, product line integration, brand strategy formulation, re-branding, and identification of market/category gaps. I supervised 5 industrial designers, 2 graphic designers and China-based engineering and manufacturing teams. I participated in qualitative focus groups, quantitative surveys, and consumer panels to drive the creation of consumer-influenced designs. I also managed the product pipeline, identified consumer segments and product opportunities, defined brand parameters, and conceptualized product opportunities.

ACCOMPLISHMENTS: Working with the President/CEO and VP of Marketing & Retail Professionals, I created new product pipelines, led all design and product development reviews, and established timelines and way-points. 

Director of Design and Innovation

After multiple promotions from Junior Marine Designer, I carried out the design and execution of our full line of exotic offshore powerboats, including one-off custom designs for vital clients. My responsibilities included overseeing the complete design process for hulls, decks, cockpits, and cabins as well as interior designs, paint schemes, merchandise, and advertising concepts. I also developed working prototypes and managed customer relationships.

Accomplishments: I expanded the company's product line by adding four additional models and three product line extensions, established a brand identity, and facilitated consistent sales growth year-over-year.


Creative Director | Lead Industrial Designer

Brandon Stroud is a Sr. Director of Product Development at United Sports Brands in Atlanta, GA.

Brandon Stroud

Brandon Stroud

Brandon Stroud

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