Bike

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Moto & Powersports

Outdoor

• Lead marketing campaigns from ideation to implementation, managing a yearly budget of over
$200,000
• Manage NJMP Social Media presence including 7 Facebook accounts & 2 Instagram accounts
• Grew NJMP Instagram follower count by 70% in two years - introduced Reels to the account
• Grew NJMP Twitter follower count by 218% in two years
• In depth use of Wordpress, Infusionsoft, Google Analytics, CapCut & Canva
• Plan & execute all grassroots marketing including Philadelphia Auto Show and all local outreach
• Track analytic information on ticket sales, customer demographics, website users and social media
interactions and followers
• Increased YOY sponsor revenue by $27,500 from 2021 to 2022, and by $205,000 from 2022 to 2023
• Builds and maintains all sponsorship and partnership relationships, generating an annual sponsorship
income of over $370,000 with individual sponsorship valuations as high as $200,000
• Works closely with the company Sales, Go-Karting, Paintball/Airsoft, Membership, Real Estate, and
Restaurant teams, enabling them to meet their department objectives.
• Develop marketing strategy for new products such as Barb’s Harley Davidson Bike Nights & New
Jersey Speed Tour, as well as existing products, and products returning after absence
-Track analytic information on ticket sales, customer demographics, website users and social media interactions and followers


Director of Marketing and Sponsorship

• Live cut event broadcast using Twitter LiveCut edited with Adobe Premiere and Photoshop to create
viral highlight videos for social media to be posted within minutes of the action as it happens
• Create viral and engaging video content to promote upcoming events
• Create live social media from the track during event weekends that engage audiences, show driver
personalities, and fulfill partnership deliverables
• Increased Nitro Rallycross Instagram follower count by 6k pushing total follower count over 200k in
first 90 days
• Created the most shared Reel of 2023 for the #25 “Racing Sports” account on Instagram according to
Hype Auditor (@travispastrana, 4.6M followers) with over 1.7M views, 97k likes and 32k shares

Nitro Rallycross Social Media Assistant

-Managed all MIR social media pages through Hootsuite, led initial social media response during COVID cancellations.
-Managed RaceMIR.com website including page edits, monthly calendar, sliders, etc.
-Created marketing proposals, developed effective media buying strategies, led grassroots event marketing strategies and operated as “face” of MIR brand at events such as local Cars and Coffee events, motorsports events across Tennessee.
-Created all MIR emailers via Constant Contact 


Marketing Coordinator

•   Manage a fan zone kiosk, selling and renting scanners and other radio equipment at the track on event days
•   Provide excellent at-event service to race fans at all NASCAR weekends

Sales Associate

Planning, production, promotion and execution of national, regional and grassroots events, particularly AutoFair, Mustang
55th Anniversary Party, NHRA 4-Wide Nationals, NASCAR All-Star Weekend, NASCAR Coca-Cola 600 Weekend, World of Outlaws Patriot Nationals, Summer Shootout, Outlaw Drag Wars, Speedway Christmas, and Charlotte STEM Program
•   Negotiate promotional space with themed vendors for Summer Shootout Theme Nights
•   Assist with management of event time employees, information booths, ticket booths, and camper activities
•   Management of driver, mascot and VIP appearances and presentations during event weekends
•   Lead classes of 5th-8th grade children as part of Charlotte Motor Speedway STEM Field Trip Program

Events Intern

•   Assisted Ticketing & Sales Managers on daily ticket operations, sales, hospitality, signage, event production, & activation
•   Spearheaded new business-to-business trade deals, wrote contracts for any deals I put together
•   Promoted upcoming Gateway Motorsport Park events throughout the St. Louis metro area
•   Spent one day per week in ticketing office to assist with ticketing side of operation
•   Essential piece of event production for NASCAR, IndyCar, NHRA, Formula Drift and other events

Marketing and Ticketing Intern

Management of over 100 volunteers, venue layout plans, signage, tear down, podium, driver introductions, media rides,
crowd control, VIP and VIP area management, event operations and set up for all 12 rounds of 2017 GRC season
•   Assisted with all aspects of track construction and venue set-up and tear-down for all 12 rounds of the 2017 GRC season

Event Production Intern

•   Worked closely with the Red Bull Global Rallycross team to learn about the business of a global motorsport series
•   Assisted in every department of Red Bull Global Rallycross, including administrative, client services, team services, event
production, branding, operations, competition, communications, public relations, and marketing
•   Focus on Butts-in-Seats promotion and marketing with an extremely limited budget
•   Negotiated at-event vendors for each round of 2016 season
•   Worked particularly closely with the Chief Marketing Officer and Vice President of Event Production and Marketing
•   Led phone calls with potential local-to-event marketing partners to create trade and sponsorship deals prior to events
•   Managed "Tickets for Troops" program; worked with USO and local military bases to each event
•   Traveled to events to assist in live event production.
•   Military, first responder, team and fan outreach

Marketing and Event Production Intern

Brandon Schulhof is a Nitro Rallycross Social Media Assistant at Thrill One Sports & Entertainment in Simi Valley, CA.

Brandon Schulhof

Brandon Schulhof

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