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Global Senior Product Development and Creative Operations Leader

Engineering & Production

Senior Consultant

Designing innovative, community-centered playspaces that inspire joy and foster connection, from local parks to world-class stadiums.

Process Optimization: Implemented internal workflows and a robust operational system using Airtable, enhancing the management of complex playground design and manufacturing projects.

Project Delivery: Completed a baseball-themed playground at Petco Park, achieving multiple world records and setting a new standard for stadium playspaces.

Website Development: Oversaw designing and developing a new company website in partnership with an award-winning web design agency.

Senior Project Manager

A globally renowned nonprofit dedicated to wildlife conservation, inspiring people to care for animals and plants through groundbreaking research, education, and immersive experiences.

Project Oversight: Managed 3,000+ creative projects from intake through completion over 20 months, directly contributing to record-breaking $407M revenue in 2022 (+17%), supported by partnerships with AirTable, Coca-Cola, Ball, and Alaska Airlines.

Infrastructure Leadership: Spearheaded the design, architecture, development, testing, and deployment of a bespoke, cloud-based Airtable Enterprise solution for 100+ internal and external stakeholders.

Team Guidance: Directed and elevated the efforts of 15+ designers and supervisors during a global rebrand, restructure, and rest, ensuring consistent excellence across deliverables.

Workflow Innovation: Designed and implemented processes, workflows, and tailored automation with dashboards, data capture, and analytics features; trained team leaders to optimize new tools and metrics.

Creative Facilitation: Delivered diverse creative assets under shifting timelines to support the launch of Wildlife Explorers Basecamp in March 2022, the organization’s largest expansion in its 100+ year history.

Design Project Manager

Innovating interactive technology that empower individuals to develop new skills, achieve personal growth, and reach their wellness goals.

Strategic Planning: Developed product strategy and road map for Ever Strong, a subscription B2C SaaS mobile healthcare app focused on improving Emotional Intelligence, reporting directly to the Founder.

Team Leadership: Mentored and coordinated efforts of clinical professionals, UI/UX researchers, engineers, and project managers to shape the end-to-end customer experience and successfully launched the iOS and Android products.

Operational Innovation: Deployed new software to enhance communication and collaboration, streamline project visibility, and reduce costs, creating structure within the startup environment.

Product Development Manager

Pioneering the future of athletic performance apparel, pushing boundaries with innovative designs that empower athletes.

Process Implementation: Established structure and organization within the product creation process by developing tools, strategies, and workflows while defining accountabilities for the growing company.

Vendor Collaboration: Partnered with New Era, Bell Helmets, and other key vendors to resolve technical supply chain issues, culminating in the development and launch of the brand’s largest, most innovative, and profitable collections of motocross apparel, sportswear, casual wear, and accessories to date (19.1.-19.2).

Production Expansion: Broadened the factory base, reducing time to market and increasing production capabilities to meet growing demand.

Marketing Deliverables: Leveraged technical expertise and creativity to elevate print and digital marketing campaigns, driving brand visibility and engagement.

Senior Product Developer

A trusted skin, lip, and haircare brand focused on high-quality products inspired by an active, outdoor lifestyle.

Retail Marketing: Designed and executed digital marketing campaigns, POP, and in-store display projects for major retailers, including Target, Ulta, CVS, Whole Foods, Costco, resort boutiques, and surf shops. 

Award-Winning Merchandising: Baby Bum® Target Endcap for Sun Bum® won a gold Hair Care and Skin Care – Temporary Display category at the 2019 Outstanding Merchandising Achievement (OMA) Awards. 

Studio Management: Selected by VP of Marketing to serve an additional role as Design Studio Manager; optimized creative operations by developing and implementing a cloud-based system to streamline branding and marketing design processes to align with new product design.

Product Launches: Successfully delivered four new FDA-regulated CPG collections—Mineral Sun Skin Care, Coco Balm, Tinted Lip Balm, and Baby Bum—ahead of the SC Johnson acquisition, ensuring compliance and market readiness.

The first-ever head-up display for motorcyclists, revolutionizing on-road connectivity and safety.

Product Innovation: Collaborated with founders, riders, optical and cellular engineers to complete development and launch a groundbreaking motorcycle wearable technology, earning recognition as Popular Science’s Best of What's New 2017 – Automotive and the 2018 CES Best of Innovation Awards - Honoree - Wearable Technology.

Marketing Execution: Partnered with global agency KISKA to produce a Shopify e-commerce site, brand video, multichannel marketing campaigns, in-store displays, press kits, and catalogs, driving market penetration and brand awareness.

Team Leadership: Recruited and mentored a technical product testing team to finalize the HUD device and accompanying Bluetooth mobile application, ensuring on-time and high-quality product delivery.

Product Manager

A luxury eyewear brand blending timeless California design with meticulous craftsmanship, handmade in Italy and Japan.

Operational Excellence: Drove 40% line growth, achieved a 15% cost reduction, and decreased defective product rates from 25% to 3%, enhancing time-to-market metrics through partnerships with Neiman Marcus, Zeiss, and Mazzucchelli.

Brand Repositioning: Elevated brand touchpoints, from product design to packaging and marketing channels, successfully repositioning the brand as a leader in luxury eyewear.

Marketing Delivery: Developed a Shopify website and produced brand videos, campaigns, in-store displays, signage, and catalogs, aligning marketing efforts with the brand’s elevated positioning.

Director of Operations

A motocross and street bike protective gear brand, delivering cutting-edge innovation and rider safety since 1985.

Structural Innovation: Strengthened internal operations for EVS and LIFT Safety by implementing modern processes, tools, and calendars, streamlining product design and production workflows.

Technical Expertise: Revitalized stalled projects, including the flagship carbon fiber Web Pro knee braces, earning industry accolades for innovation.

Vendor Sourcing: Sourced new innovative impact protection material suppliers like Koroyd, key manufacturing partners, and technology providers SGS, to revitalize underperforming product lines.

Catalog Excellence: Developed and delivered largest, most profitable, cutting-edge catalogs for EVS Sports (+25% YoY growth) and LIFT Safety (+100% YoY growth), reinforcing brand leadership.

For Clinch Gear, the high-performance athletic apparel and protective gear brand delivering innovative products for cross-training, MMA fighting, collegiate / olympic wrestling, and elite athletes.

Production Optimization: Offshored production to Asia to meet increasing demand, margin targets, and product requirements in a rapid growth post-acquisition environment.

Collection Expansion: Built and led a team to deliver the largest and most profitable collections, successfully launching Clinch Gear into big-box retailers, including Finish Line and Sports Authority.

Category Leadership: Introduced wrestling footwear, protective gear, Jiu Jitsu GI, bags, college and olympic wrestling singlets, new fight shorts, training and casual apparel collections driving +100% year-over-year growth and solidifying market leadership.

Best Technical Apparel Brand: 2012 World MMA Awards

Director of Product

A leader in motocross and mountain bike gear, specializing in innovative technical apparel and protective equipment.

Product Leadership: Directed the 2012 hard and soft goods collections for One, Honda, Yamaha, and Rock Star Energy, focusing on MX and MTB protection and apparel in a post-acquisition environment.

Cross-Functional Alignment: Streamlined communication across design, marketing, sales, and leadership teams while recruiting a new design team to ensure seamless delivery.

Technical Development: Revitalized stalled protective equipment projects for the newly acquired SIXSIXONE brand, advancing technical innovation and market readiness.

Technical Product Developer

Brandon Holzworth is a Global Senior Product Development and Creative Operations Leader at Casual Consulting in San Diego, California.

Brandon Holzworth

Brandon Holzworth

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