- Bridged SRAM with historically underserved cycling communities, fostering collaboration and inclusion. - Drove brand awareness and affinity through active support of initiatives that promoted a more inclusive cycling culture. - Expertly managed relationships with elite athletes and brand ambassadors, ensuring alignment with SRAM's vision. - Proactively identified and onboarded new athletes and ambassadors, prioritizing diversity, equity, and inclusion. - Collaborated seamlessly with brand, marketing, and events teams to achieve unified strategic goals. - Worked closely with brand content teams to create compelling stories highlighting the achievements and experiences of our athletes and ambassadors. - Participated in industry events and tradeshows, fostering an extensive and impactful network within the cycling community.

- Provided technical support to bicycle shops and consumers, offering knowledge-based solutions and guidance. - Educated shops and consumers on product features, facilitating informed service and purchasing decisions. - Collaborated within multidimensional teams to consistently improve products. - Expanded product knowledge through servicing products in monthly rotations within the suspension and wheel service departments. - Delivered exceptional customer service through expertise and experience.