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Exploring the great outdoors

And music.

Eating great food

Cycling

Co-founder Chicago United Cycling Club

Specialist & Consultant

BLACK HISTORY MONTH: BUILT ON BROTHERLY LOVE

I spearheaded the production of a feature for SRAM's 'Life' story series in honor of Black History Month. This project focused on celebrating the rich history and vibrant presence of the African American cycling community in Philadelphia. I led a collaborative team of internal and external stakeholders, managing every aspect of the storytelling process to ensure the narrative was authentic, engaging, and impactful. The final piece highlighted the culture, contributions, and stories of this dynamic community, aligning with SRAM's commitment to diversity and inclusion.

BLACK HISTORY MONTH X TREVON MITCHELL

I led the production of a feature for SRAM's 'Life' story series in honor of Black History Month, spotlighting Trevon Mitchell's inspiring journey. Collaborating with a team of internal and external stakeholders, I helped craft a heartfelt narrative that captured Trevon's experiences growing up in an underprivileged community and how discovering cycling transformed his life. The story emphasized the power of mentorship, resilience, and the cycling community in shaping his path. This project not only celebrated Trevon's achievements but also reflected SRAM's dedication to amplifying diverse voices and fostering inclusion in the cycling world.

Passionate outdoor enthusiast committed to inspiring underrepresented individuals and fostering inclusive experiences. Dedicated to advocating for diversity, equity, and inclusion within the outdoor industry, with over a decade of experience in building awareness and embracing diverse perspectives. Skilled in event marketing, story creation, athlete and team management, community engagement and outreach, and cross-functional collaboration.

- Co-founded Chicago's first exclusive BIPOC cycling club and registered 501(c)(3) non-profit.
- Spearheaded social media and marketing efforts, significantly increasing club visibility.
- Cultivated partnerships with industry-leading cycling brands, including SRAM, TREK, The Feed, and Lake Cycling.
- Directed the design of the club's logo, cycling kits, and team tent designs, maintaining brand consistency.
- Designed and managed the organization's website, ensuring a user-friendly and informative online presence.
- Established and oversaw the club's organizational structure, focusing on Racing & Development, Community Outreach & Engagement, Women's Cycling, Youth Development, and Events.
- Providing strategic leadership and long-term vision for the organization, driving growth and impact.

Executive Director

- Leading Equiticity's Community Mobility Rituals (CMRs) pillar, overseeing all initiatives from planning 
   to execution.
- Implemented comprehensive marketing and communication strategies to raise awareness and 
   engagement in CMRs.
- Cultivating and managing partnerships with community organizations, businesses, and government 
   agencies.
- Managing staff, contractors, and volunteers to ensure excellence in CMRs planning and execution.
- Developed a unifying vision for CMRs, defining the mission and impact of Equiticity's work.
- Implemented a detailed project management process for CMRs.
- Developed a comprehensive strategy for documenting CMRs through photography and videography.

Director if Community Mobility Rituals

- Bridged SRAM with historically underserved cycling communities, fostering collaboration and 
   inclusion.
- Drove brand awareness and affinity through active support of initiatives that promoted a more 
   inclusive cycling culture.
- Expertly managed relationships with elite athletes and brand ambassadors, ensuring alignment with 
   SRAM's vision.
- Proactively identified and onboarded new athletes and ambassadors, prioritizing diversity, equity, and 
   inclusion.
- Collaborated seamlessly with brand, marketing, and events teams to achieve unified strategic goals.
- Worked closely with brand content teams to create compelling stories highlighting the achievements 
   and experiences of our athletes and ambassadors.
- Participated in industry events and tradeshows, fostering an extensive and impactful network within 
   the cycling community.

Community Specialist

- Provided technical support to bicycle shops and consumers, offering knowledge-based solutions and guidance.
- Educated shops and consumers on product features, facilitating informed service and purchasing decisions.
- Collaborated within multidimensional teams to consistently improve products.
- Expanded product knowledge through servicing products in monthly rotations within the suspension and wheel service departments.
- Delivered exceptional customer service through expertise and experience.

Dealer Service Representative

Brandon Goodall is a Co-founder Chicago United Cycling Club at Chicago United Cycling Club in Chicago, Illinois.

Brandon Goodall

Brandon Goodall

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