Fashion

Lifestyle

Music

Outdoor

Skate

Streetwear

Tech

Skateboarding

My career goal is to obtain a marketing related position in the skateboarding industry. I have a strong passion for skateboarding and have always looked for ways to immerse myself in environments that mirror a creative, competitive industry. To reach my career goal, I have actively taken steps to familiarize myself with the action sports industry. I have gained mixed background of marketing experience working with brands like Vans, Nothing Usual, Herschel Supply Co, Boardriders (Quicksilver, DC, Element, Billabong, Roxy) and Weedmaps. 

• Manage and execute marketing campaigns across all paid media channels including programmatic, display, print and out-of-home
• Collaborate with internal teams such as Legal, Brand, Product and Creative to bring paid media campaigns to life
• Oversee monthly budget distributions and campaign parameters to optimize media buys and maximize KPIs
• Continuously monitor, analyze, and A/B test creative to identify opportunities to improve performance
• Prepare and present weekly reports to marketing department on performance and new insight

Digital Media Specialist

• Managed asset creation and organization for multiple channels such as social, site, Google display and email
• Organized paid social calendar to ensure campaigns launch timely for all brands: Quiksilver, Billabong, Roxy, RVCA, Element, DC Shoes, Vonzipper, Honolua
• Partnered with internal and external teams to drive results and align digital campaign strategies
• Led communication and execution of all digital promotional activations

Digital Campaign Specialist

• Work closely with Marketing Manager to align go-to-market strategy and implement seasonal plans with key accounts such as Nordstrom, Zumiez, Foot Inc.
• Develop collaborative relationships with all cross-functional partners including: Global Marketing, PR, NA Sales Teams, Design and Consumer Events
• Forged relationships with key action sports brand partners to collaborate on athlete seeding and consumer events
• Manage project briefs with Creative Services to develop and supply account specific support for in-store, online and other marketing collateral needs
• Spearhead relationships with third party agencies and vendors for asset creation such as in-store installations and events
• Created and implemented Marketing Request Form which streamlined communication process between the North American Marketing and Sales Teams
• Track budgets and handle invoicing for all accounts

North American Marketing Coordinator

• Initiated and presented a three-step plan to increase efficiency amongst showroom sample management 
• Merchandised and maintained showroom to support sales team meetings with key accounts 
• Coordinated logistics and set-up of Herschel booth for trade shows and events such as Agenda, ComplexCon, Capsule
• Organized seasonal samples in Herschel Storage; daily 
• Worked cross functionally with Sales, Merchandising, and Marketing to meet trade show deadlines and ensure product needs were met 

Showroom Assistant

• Developed existing and new sponsor relationships for monthly grassroots events 
• Collaborated with owner to create promotional social media content 
• Created promotional seeding plan to build relationships with key influencers in the local community 
• Assisted in planning and execution of monthly grassroots events

Marketing Assistant

• Supported Global Marketing Team in development of regional events through market research such as: Sk8-Hi Event, Vans x Nintendo, Vault x Robert Williams 
• Organized spreadsheets and created a system to manage seasonal apparel samples 
• Communicated effectively across departments to acquire product samples for photo shoots 
• Oversaw seeding efforts of key product to influencers, athletes, bloggers and stylists to increase brand awareness 
• Conducted and presented competitive marketing product research reports to Global Product Marketing team 
• Managed inventory organization to ensure team support and fulfillment of product requests 

Global Product Marketing Intern

• Participated in group project for analyzing and creating e-marketing strategies for client
• Researched and created a keyword strategy for effective search engine optimization 
• Analyzed and presented various social media strategies, including social media for SEO
• Presented on the analysis, critique and development of existing and new e-marketing strategies


Digital Marketing Intern

• Ranked consistently in the top 5 percent of store sales
• Selected to represent Vans at the US Open of Surfing, which is the largest surf competition in the world
• Introduced product lines to consumers in high traffic areas of the US Open of Surfing which resulted in numerous sales inquiries
• Presented historical stories of the brand to event goers of the US Open of Surfing which stemmed vast customer engagement

Sales Associate

Brandon Courtney is a Digital Media Specialist at Weedmaps in Huntington Beach, CA.

Brandon Courtney — Digital Media Specialist at Weedmaps

Brandon Courtney

Skills

Interests

Industries

Education history

California State University Fullerton